Marketing is often the part of a business that is either over looked or worried about the most. People think that marketing is so difficult to do alone, and so expensive too. This is not the case. There are numerous ways in which you can market your Android app business effectively on a small, or even non-existent, budget. Getting your marketing plan together is something you need to consider before you begin your Android app business. You should be launching your apps to an existing audience, grown through your early marketing, and know what steps are required to continue to grow that audience. Remember, if no one knows that your Android app business exists, then it will not exist. Today we are taking you through a list of marketing ideas that you can take and use for your Android app business.
Online Marketing Tips
If you want to be known, then you need to be seen everywhere. Make sure that your business exists on every possible review site, search engine and industry related blog that you can find. Do not spam any of these places. If there is a place to put your details – perfect. Do so. The best way to get your brand name out there and get known for your industry knowledge is to get involved in conversations. Always sign off with your name and business name. Here are some more ways to get online:
1. Create a business blog – This is not an overnight trick. A blog will take around 12 months to build and to get some serious interest. The key is to make sure that you are committed and update regularly.
2. Industry blogs and guest blogging – Comment on as many industry related blogs as possible. The reason behind this is to not spam other blogs, but to get your name known by showing your knowledge. You can also offer to guest post on others’ blogs.
3. Join industry forums – This is another way to share your industry knowledge and build up trust and loyalty in your brand.
4. Press releases – These are not just for the rich and famous, or those that are acquitted from jail sentences. Press releases will highlight what is happening personally within your business, including new products, services and so forth.
5. Social – All online social media sites are places for free networking and self-promotion. Self-promotion does not mean spamming, but building interactions with people through sharing your knowledge.
6. Optimize your website – Check that your SEO is up to date and relevant.
7. YouTube – Get your office and your product on YouTube. This is the most commonly used marketing tool but often missed by smaller businesses. The power of video is huge. Get your business videos online, and show people what you do.
Traditional Marketing Tips
There are a number traditional marketing paths that you can take to build your brand’s presence:
8. Self branding – Why do you think uniforms exist? It is a part of brand recognition. Time to be proud of who you are, and wear your brand.
9. Free consultations – It may seem annoying to waste your time on someone that just won’t invest in your business. The truth is that you never know who you will be able turn around. That one non-threatening meeting could be the turning point.
10. Marketing materials – Are you utilizing all the space on your printed goods? Have you made sure that you have your URL links, social links and QR code on them?
11. Business cards – Always have business cards available. You never know when you will meet someone who could be interested in your services.
12. Free events – Getting out and about is the best way to meet new people and network. There are many weekly networking meetings, local groups, and national conferences that may help you meet the right people.
13. Help out – That is right, go and volunteer. Any time you can give will be appreciated, and by sharing your knowledge you are building a rapport with potential clients.
14. Speak out – There are many conference that are looking for speakers. Some will pay for your time, and others won’t. Remember, you being in the public eye is all great PR.
15. Your office – When people come to your business grounds, do you have all your details on show? Can they clearly see your web address? Your app QR code? Your social profiles? While they are waiting to see you is the time that they may take to input your information into their personal devices.
16. Cold call – I have left this to last as it is the worst marketing technique of all that almost everyone dreads doing. However, cold calling does bring in sales and should not be ignored.