In recent times, many mobile apps have started to annoy people more, either because of poor functions or because of poor user retention strategies. It is important for mobile app developers to realize that their apps should be adding convenience to people’s lives rather than irritating them, which would eventually cause them to uninstall the app.
After all, apps are meant to make a user’s life easy on the go, and any apps that annoy users defeat the very purpose of their existence.
Here are a few things that most mobile app developers need to consider and reevaluate:
- Focus On Proper Updates To The User
Most mobile apps these days have started to cheat on the concept of push notifications. They send useless, unnecessary updates via push notifications, which only annoy the user with extra noise, and don’t serve the purpose of alerting the user for good purposes.
This needs to be checked on, and the user should receive updates or notifications that truly attract him to using the app. Moreover, these updates need to be timed well.
- Focus On Creating Value
Value creation and quality of the app are important factors that determine user retention. There is no point in creating apps that don’t add any value, ease or comfort to a user’s life. Mobile app developers must constantly keep a check on market trends, and should understand what the user demands are.
- Use Analytics
User behavior, patterns and preferences need to be well understood by mobile app developers if they want users to continue using their app. It’s important to adapt to what the users like. Some analytics tools also help app developers to understand whether push notifications are working well or not.
Overall, this kind of information is important to constantly upgrading and improving the app, so that users feel like using it more.
- Don’t Be Pushy
Mobile app developers need to understand in general that they can’t be pushy with their users. If a user has downloaded an app, he/she will use it as per his convenience and pace.
Forcing or pushing the user to use the app more than they’d like to can cause them to get irritated and annoyed. Needless to say, when the app is not keeping the user happy, they will delete it.
It’s high time that mobile app developers reevaluate the techniques with which they want to hold their users. Otherwise, there would be no point in developing apps in the first place. If developers don’t improve design, functionality and other things related to the app as per the users demands, then they would face issues in retaining them.
In recent times, it has been noticed that users uninstall apps very quickly if they don’t find them to be good enough. And considering that the market has a lot of competition these days, if one mobile app developer doesn’t do a good job, somebody else will do it and will gain the users in that process.
So it’s essential for all mobile app developers to understand these market games as well.