Have you got dreams to give up the day job and sit back waiting for your Android apps to bring in a high-rolling salary for you? You are not alone. The competition that you are facing is harsh, but the dream can become a reality if you are willing to put in the work and focus on marketing your Android apps.
AppsGeyser has provided free to use Android app templates and continues to provide on-going customer service to help you customize and distribute your Android apps. However, what AppsGeyser can not do for you is to carry out your marketing. AppsGeyser will let you know the tools and tactics you need to implement for Android app success, but the rest of the work is up to you.
The most successful of all Android apps are those that have a strong social media presence. Using social media profiles can help you to build, engage and maintain a loyal audience.
Social media marketing is not for the fainthearted. It is not about posting your app and spamming people with adverts about your business. It is all about the engagement. You need to be grabbing your audience through the links you share, and the conversations you make. Social media marketing is focused upon getting the audience to know the people behind the business, and getting them to love you and become loyal to you. Today we are going to look at how we can engage our social media audience so that we can continue to build apps, and build our app business successfully.
Android App Marketing is vital for success – image via geekszine
1: Make time: You will not need to break the bank to use social media for your marketing. Social media is free, but your time is not. Using this technique to get your app known is by far the most successful, and it is also by far the most time consuming. To get the most out of your social media marketing campaign, you need to either employ a social media person, or be prepared to be active for a few hours every single day. Of course this is not as daunting as you may think. Social media is available on every mobile device. Therefore you can divide your time between social online networking and responding to messages and notifications. The latter can be completed from your mobile device as and when a notification becomes available. Social networking should be a scheduled plan for you initially, ensuring you really build your audience. After a while this will wane and you can focus upon your notifications and engagement. When you begin your social media profiles, you must be prepared at the beginning to talk to yourself before people being to reply.
2: Advertise your social profiles – Make sure that people coming to you, either from your website, from any form of advertising, or through any contact with you are given easy access to your social profiles. Make your social media outlets clear on all your paperwork, website, app, blog and where ever there is any form of written text. Many of the templates on AppsGeyser have the ability to add tabs. If your website does not have social media buttons, add another tab on your mobile app app with links to all your social media. You want to ensure that your audience has a way to get connected with you. Building an audience is like watching a snowball roll down a mountain; it begins slowly and gradually increases speed and size.
3: Plan your social platforms – There are so many different platforms out there. One piece of advice: you do NOT have to be active on them all. Choose just two platforms that you can focus your time on, and build these successfully. You can build additional profiles once you have a stable following. Facebook and Twitter are the most popular of all sites; however, we believe you should have a visual platform also. Choose from Instagram, Pinterest, or YouTube. Each social media platform has its advantages and disadvantages. It is up to you to decide which will engage the right audience for your business.
4. Be realistic– If you want to be successful, you need to be active, engaging and interesting. If you are posting links that are irrelevant to your audience, or you are replying to contacts with boring links back to your website, then you will not succeed. Social media marketing is not traditional marketing. Social is exactly what this style of marketing needs to be to be successful. If people love you, they will gravitate to your Android apps without you having to persuade them to tune in.