In the past week we have looked at the importance of audience loyalty in ensuring your app is a success and that you will make money from your app, after all, if you create an Android app and get a million downloads but no one actually uses your app you simply are not going to make any passive income from it. Money is made from the about of times an ad is viewed on your app, therefore you need to ensure that your app is viewed as much as possible and in order to do this your content must be good.
We have recently learnt about the importance of the first impression and today we are going to push forward with this idea and take it that little bit further.
1. App Style
It is not only how great your images are in your app that is important, but the app template style itself. I am sure that you have all heard about individual learning styles of children, the way in which a teacher teaches a lesson to gain the attention of their students. A lesson that is taught in school needs to incorporate a range of learning styles, to ensure all children learn, some children are visual learners and others are hands on learners, well our learning styles do not change as we grow and therefore it is vital that you create an app that will suit the needs of your audience. Think about the age range of your audience, what they are most likely to like, would they prefer your content to be in written form, are you better off creating a video app, should you incorporate music?
2. Written content
Most apps will have some form of written content and once again, you need to consider your audience and decide how much written content is suitable for this audience, what font type should you use and what size of text should be incorporated into the app. Another important issue when you write your content, is the language style you use, for a younger audience you may need a simplify your language, this is also true of an app that will available to an international multilingual audience.
We have already mentioned images in the past few posts, the importance of getting the quality right for that perfect first impression. However, it doesn’t end there, you also need to consider if the image is suitable for your audience in terms of age suitability and even cultural suitability.
The most important and most often overlooked part of your content is ensuring the content is correct. It is hard to look at your own work and find mistakes because you know what your message is and you know what you have written, therefore before you publish your app, always ensure that the app has been proofread by at least two other people. This will not only check your spelling and grammar (and we all make these mistakes, I’m sure you can find many mistakes on my blog if you look) but your proof-reader will let you know what they understand from your content and from this you can determine if your message is clear.
I hope I have given you some insight into content for when you decide to create an Android app yourself. Good luck and don’t forget to post to our Facebook page, we love hearing from our app makers and seeing the work you have produced.