Selling is now mobile
In the past week we have spoken about creating your Android app and learning how to monetize it in three simple ways. We have spoken about banners and we have also discussed how to create a business network. Today we are going to have a little look at how you can use your free Android app to increase your income by upselling.
What is upselling?
Upselling is sales talk mean that the seller provides opportunities for their client to purchase an upgrade or additional related items that will increase the size of the original sale. Let me give you a simple example; Mr Smith went into McDonalds to buy a Big Mac, the person behind the counter asked him if he would like fries with his Big Mac or a drink. The person behind the counter is upselling. Mr Smith said yes please, and the person behind the counter then replied, and “would you like me to make them extra large?” Again they are upselling.
How does upselling relate to an Android app?
There are two main ways in which you can upsell on your app;
1: Premium app – The most common way to upsell on an app is to direct your app user to your premium app that is bigger and bolder than the free version. Once people can see the quality of your app and how good you are, upselling to your premium app is the next natural step. Simple links from within the app itself can promote the premium app, along with banners linking to the premium app and push notifications.
2: In-app products – Online retailers already know that people are looking for quick convenient ways to make purchases and this is becoming a more and more specialized field for tablets and mobile phones. Apps that are loaded into Amazon do best with upsell products because the customer already has their credit card details stored for purchases. This is a growing field and one to watch for in the future. Get on board now.