If you want to get your Android app into every Android device in the world, then you need to start planning your social media marketing plan now!
Okay, so in reality you are not going to get your Android app onto every single Android device in the world. But if you want to make a serious business out of app making, then you do need to focus strongly on your social media marketing, because this is where your loyal fan base is going to stem from.
marketing your Android App Business image via geekszine
When you begin your app planning, you need to understand as much as possible about your audience and your competition. Your first job is to find the right people to market your app to. Building your social media audience will be your biggest task. There are several aspects of your business that you need to understand in order to send out the right message to your pending audience.
What facts do you need to address in order to market your Android app effectively?
- Competitors – You need to know who your competitors are, and what makes your app better than its competitors. You should never preach about how superior your app is over others, or even publicly name your competitors. However, you should be proud of your strengths, and make them clear. You can find more out about your competitors by searching the app markets, and checking which apps are trending and who is on the front page for your subject area.
- Free or fee – What are the prices of the apps that are ranking the highest in your search for competitors? Use this information to your advantage.
- Reviews – It is time for you read your competitors reviews. Learn from the people that matter what they do and do not like about your competitors apps. Again, you should be using this information wisely.
- Competitors’ message – How can you ensure that your pitch does not sound identical to your competitors? You need to ensure that your language, your approach and your style suit your intended audience.
- Market Response – Is the audience responding to their marketing campaigns? (You can check compete.com and alexa.com for website numbers.)