AppsGeyser blog often gives you tutorials on how to make an app, make an app successfully and marketing mobile apps, but what I want to do today is not to tell you what you should be doing when marketing mobile apps, but what you SHOULDN’T be doing.
mobile app marketing, bringing the mobile world together. via iandixon
There are five mistakes that are commonly made when marketing mobile apps.
1: Mobile is not static – When you use a mobile to market you apps you need to remember that the mobile device is not the standard desktop and functionalities differ. There are many aspects of mobile that you need to ensure are adapted for mobile use, such as screen size and font size.
In addition to screen size, mobile devices offer far more, they offer location tools, communication tools and even photo tools. All of these can and should be used to extent the mobile marketing experience and make the most of the app.
Always ensure that if your mobile app accesses URL links, that these links are mobile optimized or else you will lose your audience before you’ve gained their loyalty with your content.
2: Marketing plan – Do you know that over 80% of all app makers fail due to their failure to ensure that they have a mobile marketing plan in place before they begin building their app? So many of our app makers email through to me to ask why their app is receiving such a low download ratio and when I question their marketing techniques they say they have none in place. Your app will never become a success unless a marketing plan is in place.
3: Mobile Optimization – If you use URL links in your app that are not optimized for mobile use then you are looking for certain failure. Mobile optimization ensures that URL links are read and viewed correctly on mobile devices. This will ensure that the app user receives a pleasant app user experience.
4: Planning for retention – Before you think of publishing your app you need to consider how you will retain your customers. If users only use your app once, your user ratio will remain low and your earning power and longevity of the app will be limited.
5: Understanding the app user – The most important aspect of marketing is understanding your customer and focusing your marketing on their personal needs. If your app is a content rich app that educates the user on the use of power tools, then your advert for your other app, for make-up, that appears in the app will be rendered useless.