Instagram is an effective platform to use to promote your app. Better yet, you don’t need a large budget to succeed. The key is to create targeted, relevant content which captivates and engages followers.
Follow these five actionable steps to start promoting your app today
1. Switch To A Business Account
The first step is to ensure that you have a business profile on Instagram. Switching from a personal to a business profile is easy to do. Simply go into settings, select “Account”, then select the “Switch to Business Profile” option.
There are numerous benefits to having a business account. Firstly, it allows you to add contact buttons, meaning that your customers are able to contact you directly. Secondly, you’ll also gain access to some basic, free Instagram analytics tools (Insights) which are extremely valuable in helping you assess how your posts are performing.
Two further benefits are that you can run ads on Instagram (including turning existing, high-performing posts into ads), as well as being able to add links when you use Instagram stories. Make sure that you also include a link to your website in your bio.
2. Utilize Instagram Insights
Through the Instagram Insights tool, you can measure key metrics, which will allow you to better understand your target audience and analyze which types of content get the most engagement. For example, you can find out more about your followers and their demographic, as well as what times and days your followers are most active on Instagram.
“Using Insights, you can find out which of your posts are most popular and how many impressions or engagement each post received. Importantly, Insights allows you to collect and analyze data to better help you create content that your audience will want to interact and engage with, thereby leading to better conversion rates,” explains Jimmy Rodriguez, a business writer at Australian help and State of writing.
3. Create A Branded Hashtag
One of the most effective ways to increase your brand and app’s exposure is to create a unique hashtag that you can use whenever you post content about your app. Moreover, your followers can also use the hashtag to share their own user-generated content, to find out more information, or search for specific posts relating to your app.
By using a unique hashtag for your app, you will also be more likely to increase engagement with your followers. Typically, posts that utilize hashtags tend to have more interaction, in the form of comments and Instagram likes. Similarly, as your followers further engage with your posts, they will also be helping to raise your brand’s profile and visibility.
4. Partner With An Influencer
There are a variety of tools you can use to find influencers that you can partner with. However, it’s essential that you choose to work with someone whose brand/image is in keeping with yours.
“Take time to research influencers who may be a good match for you and your campaign. Whilst their reach is important, check their levels of engagement and traffic as well. Prices can vary wildly when partnering with influencers, so make sure to choose someone who is suitable to your industry and ensure you are both agreed on the goals and outcomes of your partnership from the outset,” says Lillian Mason, a marketing writer at Boom essays and Paper fellows.
5. Use Automation Tools
Use an automation or scheduling tool to help you schedule posts and plan ahead. Utilize your analytics data to ensure that you are posting at the best time of day and limit your posts to one or two per day. Another effective strategy is to post different types of content and analyze your post-performance to see what kind of content is most popular with your specific audience. Make sure that you preview posts to avoid mistakes and plot and schedule your Instagram feed.
There are many benefits to using Instagram to promote your app. By switching to a business profile, you can gain access to essential features and use analytic tools to better understand your audience. As a result, you’ll be able to craft content which is more tailored and relevant to them. Remember to keep experimenting with new ideas and campaigns, whilst optimizing your posts to ensure greater engagement and ultimately greater conversions.
Kristin Herman is a successful marketing writer for Academized.com and Ukwritings.com, where she regularly shares marketing strategies to help businesses better connect with customers. Molly also writes for Essayroo.com, including offering advice about ways to utilize social media platforms to support businesses to grow.