Recent changes to GooglePlay have made ASO, (optimizing your app for the app store) even more important than it previously was. Once you have managed to get people to view your app page you need to ensure that you ‘sell’ your app to them and make sure they will want to download it. How do you do this? You ensure that you have a fool proof Android app description.
The title and description of your app are essential parts of your app marketing campaign, you want to make sure that everyone that arrives at your app page will want to download your app. There are two main reasons why the description is so important:
1. App optimization – You need to ensure that your key words are embedded into your title and your description to help organic searches bring your app on the first page.
2. Sales technique – You are selling your product to your audience, your description will either encourage a user to download your app or dissuade them from downloading your app. Remember those first two sentence are what will grab the attention of your potential user.
6 Ways to Create a Great Description:
- Utilize the first few words – Remember some searches only show the first part of the description therefore it is vital that the first few words are eye grabbing.
- Keywords – Make sure that you use your keywords in that first sentence, this will enhance your audiences belief that the app really is about what they are searching for.
- Insight – Ensure that the description really does explain what the app does, include all the main features as well as a quick overview of the app.
- Boast about your features – Make sure it’s clear why your app is better than other apps on the market, highlight your key features that other apps don’t have. Remember to never criticize another app though, be careful with your wording.
- Demand download – Might sound funny, but stating the obvious, download now, or click to download does in fact encourage potential users to download the app.
- TimeBound – Allow users to know that this free version of the app is only available for a specific time only if you intend to create a premium version of the app
Ensuring that once people are on your app download page actually do download your app is mainly down to the description you use, if you decide to write about features that don’t exist or make your app sound different to what it actually does, you are setting yourself up to fail. Apps that are downloaded and then deleted are ranked low, the uninstall ratio is a key element to app success or app failure.
Good Luck on your Android app description mission – Let us know how it goes.