7 Instagram trends to look out for in 2021

IG likes

There’s always a trend and if you aren’t following it, then you’re missing out on loads of opportunities.

Instagram is a trendsetter. People follow people who bring new trends.

As a brand, you can drive your goals by following the latest trends.

Today we’ll discuss 7 Instagram trends that you need to follow in 2021 to stay at the top of your game.

Let’s get started…

Instagram saves

Forget about likes because Instagram saves are the hottest metric to drive engagement.

Say, you create an infographic on “2020 Instagram statistics” and find 20 people saved it.

Why do you think this happened?

It could be because people connected to it, liked it, or found the infographic helpful.

This tells you that the next time you want people to engage with your content, you’ve to create infographics.

The more content people save, the more you find out about their content preferences.

Also, saved posts act as reminders for people to check out your new content. Hence, in 2021 focus on creating content that people will save.

But if you’re still looking for a way to gain likes on your posts, it is better to start with the smallest portions such as 20 Instagram likes by this link.

Instagram Reels

Reels took Instagrammers by surprise when it was first introduced. But people were quick to adapt and use it like it had been on the platform since day one.

Reels have shown incredible growth with Instagram averaging 100 million daily users indicating it’s here to stay for a long time.

You can create 15-30 seconds video content using reels. There’re thousands of sound effects to match your content, and you can create your own sounds.

They are a great way to showcase your products and interact with your audience in a manner that’s entertaining and informative at the same time.

AR filters

Augmented reality filters are soaring in popularity and are going to get even better in 2021.

So, how do they work?

Instagram adopted the AR feature to enhance the way people interact through images and videos.

When you use the filter on a real world subject or picture a machine-generated effect gets super-imposed on it.

You can even create personalised AR filters using the spark studio.

How can these filters help your brand?

The fact that you can create custom filters as per your requirement is a massive plus that helps design interactive content around specific products, events, announcements or services.

User Generated content

You can create all the posts and advertisements you want, but at the end, people are going to believe their peers.

Isn’t it true that when we find friends enjoying a product, we also feel to try it?

Millions of brands use this psychology to create awareness and attract leads.

User-generated content is the content created by the users of your products.

UGC content creator is beneficial in many ways. They’re a great way to show people how other people are happy using your products and that they should also try them. Hence, share UGC because people are always going to believe people they trust more than a brand.


IGTV didn’t receive a warm welcome from the audience when it was first launched. People were confused on how to leverage it to generate growth.

But over time, IGTV has gained popularity and become one of the best features of Instagram to drive targeted goals.

You can share interviews, product demonstrations, and entertaining videos to let people watch through the IGTV.

This gives you the liberty to repurpose your posts and promote lengthy video content.

Shoppable posts

Instagram’s shoppable Posts make shopping easy by showcasing products directly on the platform.

Say you’ve launched a new line of T-shirts. Normally, people would visit the website to check out all the color combinations and make a purchase.

But now they can scroll through your entire catalog and shop right away without leaving Instagram.

Hence, convert your followers by taking advantage of shoppable posts.


Millennials dominate Instagram’s user base. They don’t have the patience to read blocks of texts, analyse charts, and lengthy captions. They want quick and short content. This’s where stories shine.

Stories are addictive because people can easily skim through hundreds of them in no time.

In fact: There’re over 500 million people who use IG stories to interact with their followers and share content.

Pro-tip: Try to share 5-7 stories regularly.


There you go, 7 Instagram trends you need to follow in 2021. While these trends are great to boost your performance, but it’s also important to create quality content to capitalise maximum from your followers.