I hope you are beginning to enjoy creating an app empire with the AppsGeyser Android app builder and have learnt many new tricks that will help you on your way to successful appreneurship. As you have seen, this week was have looked in more detail at internal marketing strategies for location based marketing for your app, yesterday we looked in depth at how we use and create push notifications. Today we are going to look a little more in depth at how you can use a more traditional marketing method of sending SMS messages to your app audience.
It is important in today’s business world for a business to be able to communicate effectively with their audience in order to maintain a good level of customer service and to help increase audience participation. The most traditional of all marketing ploys, leafleting, phoning and emailing is, although still effective to some, it is now falling behind more popular direct technological communication leads, such as; SMS (text) messaging.
Why should I use SMS (text) messages?
The advantage of using a text messaging service as part of your marketing strategy is that this communication set is time sensitive and arrives instantaneously on the mobile device of your audience. The message is not disruptive like a pop up advertisement and does not block up your post like a leaflet, it simply sits in the mobile mail box until the audience member is ready to respond. This message style will reach your audience no matter where they are and is accessible at all times for the audience member to access as and when they need to.
Are SMS (text) messages actually read?
Let us look at some statistics that were recently extracted from a report taken in the US:
- 18-29 year olds use text messages more often than voice to communicate.
- On average 94% of all text messages are read.
- 80% of consumers have their mobile at hand for the majority of the day.
- 39% of US consumers — that is a staggering 76 million people — prefer text messages to radio or TV advertising.
How can I utilize text messages in my marketing?
There are many ways in which you can incorporate SMS (text) messaging within your marketing plan, it all depends on what message you want to convey. For example:
Sending promotions- You can send up to date sales messages to advertise a new product on the market or a discount. This is a very common form of SMS (text) messaging marketing,
Education – Another way text messages are used are to educate the audience or to notify them of service changes, take for example a school, they can send all their pupils parents a message to announce that the school has to close due to emergency situation, getting the message instantly to all that need to hear the message.
Customer Service – As a business you may need to update customers on individual situations, such as when their orders have been shipped, or if you need additional information from the customer. This is a more personalised approach to customer service.
Services – Reminders of events and appointments are regularly sent out in order to ensure that the customer does not forget of something that they have signed up to.
As you can see, there are many ways in which you can and should be utilizing the technology of SMS (text) messaging within your marketing plan. When creating your app with AppsGeyser’s Android app builder it is vital that you give your audience the option to opt in to receiving text messages from you as many text message services will not allow you to continue to send messages if you cannot prove that your audience has agreed to getting the information.
Tomorrow we will be looking at how you create and send SMS (text) messages. Don’t forget to log in.