The ultimate Android app marketing strategy is a complete guide to help you make the most from your Android app. AppsGeyser has often produced marketing tips and many app makers have succeeded in their quest to become appreneurs, but then some have said they’ve used our tips and not managed to make their app success. AppsGeyser has taken this very seriously and undertook some vigorous research to find out why some apps succeeded and other didn’t succeed.

The main reason that apps failed where others succeeded was down to app makers missing vital marketing tricks out from their marketing plan, they had fantastically implemented some of our tips, but not all, therefore we thought it was time to introduce the ultimate Android app guide to remind app makers of all the marketing tips available for them to utilize.

We have already discussed the first two parts of the Android app marketing strategy, online marketing and app research. Today we are going to take a look at app store optimization.

What is App Store Optimization?

App store optimization, or ASO as it is known in the industry, is the foundation stone for Android app success. ASO is a part of your app that should be planned before you begin to create and build Android apps. ASO is the magic tool that will help your app to be organically found in the Android app store.

Every app maker wants their app to appear on the first page of an Android app search, the higher up on the ranks your app appears the more likely it is to be downloaded. ASO is the tool that will help build your app in organic searches, increasing the visibility of your app and encouraging more people to click onto your app download link.

Implementing ASO into your app

There are a number of steps that you must undertake and include when optimizing your Android app for the app store, these include:

1: Title – Your keyword MUST be part of your title to help the app be found organically in any app store search

2: Keyword relevance – Make sure the keyword that you have chosen has meaning, do some research by looking at your competitors’ keywords. Check out Google adwords to see which keywords are being used to find apps like yours. It is very important that you use a keyword based upon factual data and not just a random word that you feel might be suitable.

3: Ratings and Reviews – it’s not easy for you to control your ratings and reviews, but apps that have more reviews and higher ratings will rank higher than an app with fewer reviews and no ratings.

4: App Description – Your app description does not only have to have keywords included within, it also needs to be factual and honestly describe the app. Apps that are downloaded and then deleted are ranked poorly in the app store. The ratio of downloads Vs deletions is counted against you.