For any business it is important to be using a flexible multi-channel marketing campaign to connect with the largest possible audience for your brand. Turning your marketing efforts from traditional to mobile marketing is a little scary, to say the least. I mean, if no one knows of your app then how can you use it to promote your business? Turning to mobile is not an easy transition, but there are a few hidden industry tricks that I am going to talk you through today.
Why is turning mobile important?
Many businesses are turning away from brick and mortar stores and offices. Now I am not saying that businesses are closing in order to go mobile, but many are expanding their current range by turning to the ‘net’. Take a look at many fast food chains. There are far more online/mobile options than walk in stores. This is no different in fields such as banking, and even educational courses are turning to online solutions in order to expand.
Mobile app users are the users of the future, and this is why you need to bring your audience over from your traditional service center and your web based center, to your newly released mobile center. You want to be able to build this now, before it’s too late. Mobile app users are engaged. Can you really afford to miss out on this transition?
How do you bring your audience to your mobile app? Easy – start offering incentives
The way to get people to buy into your brand and to use your app, which will effectively turn into your main marketing tool, is through offering incentives. There are a number of different incentives that you can use to get people to download, install and use your app to access your services.
Competitions – Get your existing audience to join in an app based competition for the chance to win big prizes. This will not only get your audience to download and install your app, but it will also give the audience an incentive to share the competition via their social networks, which will build your audience.
Special discounts – Time for you to be introducing special discounts that can only be downloaded via the app. These offers are not only for app users, but can be used throughout your business. Just make sure that in order to access the code or voucher, the audience member has to download the app.
App only offers – This is taking the previous point a little deeper because app only offers require the user to use the app in order to take advantage of the offer. An example of this would be an app only discount sale day that the user can access only via the app.