Understanding Organic and Inorganic App Downloads And Installs

organic vs inorganic app downloads

After launching your app, every decision you make is vital to your app’s success. You may assume that the process of turning an idea into something marketable is daunting. Yet, you should know it is only the beginning, too. Organic vs. inorganic app installs are two crucial ways in this journey to maximize the true potential of your app.

Many app developers seem to feel that they end up at a crossroads when deciding on these ideas. First of all, both are important to your overall strategy, and each of them should be accepted by you.

Having your app noticed is no small feat in the highly competitive mobile environment. There are so many applications out there that getting lost in the jumble of apps is very common. You need to understand the various download methods to get the best download ratios for your app. We will be talking about the discrepancy between organic and inorganic downloads of apps today.

Organic App Download

An organic app download is one where a potential user comes to your app by searching for applications in the app store. Typically, the user is unaware of your product and searches for an app using keywords you used on your app’s launch page. Then the user will look at your download page and decide whether your app meets their needs or not.

Any installation that can not be monitored from performance marketing or advertisement sources is regarded as an organic install. In real terms, it involves app downloads that occurred without reacting explicitly to an advertisement campaign. A customer who is not expressly pushed into an app by advertising is described as organic.

Why Do Organic App Installs Matter?

Organic app installs are carried out by consumers who have found the app and have opted to download it without any prompting. As such, organic installs are done because the consumer needs a service or product. Expense is an important reason behind organic installs of an app. While no organic installation is likely to be completely free, organic installations will greatly save on Costs per Install (CPI) since they are not charged at the installation point.

The most critical aspect of organic app installs is App Store Optimization. The name of your app is the way people can almost always find your app. You must know the ways you want your customers to find your app. You will almost always want that to be the store name for e-commerce merchants.

When people are searching the app store for new app, your name, and your icon are the most common items they see. Simply put, you need to make sure your icon is appealing if you want to exude quality and give prospective customers the impression that your app can deliver. An icon needs to be clear, and free from embellishments. It needs to convey your company’s core value. We have seen people placing a lot of text on an icon. A beautiful clear image will always push more downloads than a logo with a small image and so many words.

If you have enticed someone to view your product, checking that your app is of high value is the first thing they would look for. Such people will look at your user feedback after a cursory glance at your summary (more to confirm that your app works in the way they thought it would than anything). A high user review rating will make the difference daily between who installs the app and who moves on. It pays to allow clients and other app users to leave feedback so that prospective users can see value. You can encourage reviews through promotions or discounts.

Inorganic App Downloads

An inorganic app install is one where the user has come to your app’s download page because of a particular reason or influence. It could be because a friend suggested your app or they have seen some promotion of your app. Most inorganic downloads happen because the consumer has some motive. It may be to get more information about your business, get a discount code, or compete with friends on a game. Your job as an app manufacturer is to prepare your marketing strategy for organic and inorganic app downloads.

The app market becomes consistently intense with multiple apps being released in app stores every day. Focusing on inorganic app installations is becoming a common option today to obtain a much-needed competitive advantage. In the past, inorganic app installations have been overperformed by organic app installs due to incomplete and unreliable campaign analysis. However, the efficiency of inorganic app installations has skyrocketed dramatically, thanks to advances in analytics.

After launching your app and making some informed decisions about the future of your app (thanks to ASO), your next move is to develop an ad campaign. Just ten percent of installs come from inorganic app installation projects, but you need them to unlock your app’s potential. When it comes to your app’s exposure, you should not count inorganic app installs as an immediate boost. Still, they are a great addition to your organic app installations. Research shows that a paid campaign can improve the installation of your organic app significantly.

Organic Growth vs. Inorganic Growth

As stated earlier, several app developers try to compare these two, ignoring that they can also work with both. Both are necessary to enjoy success with your app, as they function best when they are completely integrated.

The post-launch period of an app is daunting and complicated. Yet, it can be managed simply by providing a good plan. You also need to know how to drive organic app downloads or inorganic app downloads and the perfect balance between both.

Balancing organic and inorganic growth

Now that you know that it is impossible to distinguish these two, it is time to concentrate on the perfect balance. There are two main questions to deal with for this reason- when to embrace this unified unit and how to. Your first move should be to focus on organic app installs. As stated earlier, you would have higher retention rates, which will have a long-lasting effect on acquiring loyal customers. A well-defined ASO strategy is the best way to acquire organic app installations. You will learn lots of useful data about your product, the customers, and the competition in the app store, thanks to ASO. This knowledge will help you make the necessary changes and prepare you for the next significant step- focusing on inorganic app downloads.

Inorganic app installs provide your conversion rates with a temporary boost. Nonetheless, if you can build a paid campaign based on the data you collected from ASO, it can prove to be the perfect support for your overall plan.

Such data also provide relevant information for a developer about their app, clients, and competition. You can explain their business model with ASO and make changes when needed. You can discover, with continuous feedback, that your target market is different than they expected.

After these, you can now concentrate on paid advertisement based on these results. Defining the campaign’s big theme and answering questions such as how and where to concentrate would be simpler and more concise for you. The ASO process will be facilitated, inorganic app installs will increase as a result of the campaign, and organic app installs will also be further improved.


This guide has enlightened you on organic app downloads, inorganic app downloads, and how to balance both. It is now time for you to act and utilize these two important strategies. You can create a lot of organic interest in your product, resulting in a huge increase in downloads when paired with your other app marketing strategies. The more users you have, the better your app and overall mobile presence will become!