You’ve gone to all lengths to create an app in your name and had it published in different app stores.
Awesome! So, what’s next?
It is time to get users to download the app and use it. After all, if you don’t give a damn about it, who will?
We are all confident that on the Android app stores, there are thousands of android applications accessible. If an android app is not visible on Google play store, I’m certain you will locate it in one of the alternative Android app stores, such as the Opera app store. The popularity of smartphone apps has grown significantly over the last decade, with mobile apps now significantly surpassing the use of web surfing. It would be best to guarantee that you have a visible app easily noticeable with the shift going into mobile device usage. I am going to show you eleven ways in which you can maximize the visibility of your app.
To help you get started, I’ve put together a list of tips to increase your app visibility.
But wait, what is App Store SEO?
To reach a better rank in the search results of the app store and top graph scores, App Store SEO is the method of optimizing smartphone applications. App Store SEO is often referred to as App Store Optimization (ASO), App Search Optimization, and Smartphone App SEO owing to its similarity to search engine optimization (SEO) for websites.
The good news?
You don’t need a dime to invest in any of these methods!
All right let’s plunge in right away!
1. App Name & Keywords
Using keywords in your title will lead to close to a 10.3 percent ranking increase, according to findings by MobileDevHQ.
When a user attempts a keyword search in the app markets, Google and Apple’s query engines check the app name for keywords.
And both platforms offer applications with app names containing the search input a reasonably high priority.
But it is smart to use a few keywords as an App Store SEO practice in the app name to increase the app visibility.
Just don’t cram your app title with many keywords, or your app will look spammy. A reasonable compromise between keywords and branding needs to be established. Read on to know how to achieve this!
2. App Name Format
Keep the exact name of the app brief and cute. Afterward, you can attach the short app name with some keywords, usually followed by a dash or a semicolon.
Using only URL-friendly characters in your title, especially in the App Store, is essential. This is because Apple employs the name of the app to build the app URL. Also, do not use special characters, such as a trademark or copyright symbol, in the app name. Rather than your app name, they would allow iTunes to refer to your app’s numeric ID to check for specific keywords.
3. App Name Length
IOS App Store: In iOS 11, Apple restricts the app name to 30 characters total. So in your app name, you need to make proper use of all the characters.
Google Play Store: The Google Play Store app name is restricted to 50 characters. Choose a concise and simple app name once again. Use a common app name if you already have an iOS edition, and use the space left to add a few keywords from the app store to improve your search visibility. Using more than 50 characters would make your android app not visible on google play
4. App Keywords & Description
iOS App Store: The iOS App Store would not check for keywords in the detailed description of the app, but that doesn’t imply that iOS developers are flatfooted with it. To learn more about App Description tips, continue reading further.
Google Play Store: The Google Play Store offers a short description field containing up to 80 characters and a long description field containing up to 4,000 characters to describe your app.
More specifically, in all these two description fields, Google indexes queries to become search keywords for your app store. You inform the Google Play algorithm that your app is most applicable to such keywords by mentioning the most meaningful keywords up to 5 times in your description fields.
In your app description, the Play Store also enables rich formatting (HTML) and emoji. You may use <h1>, <h2>, and <h3> header tags as well as <b>, I and <u> type tags to highlight Google’s most relevant keywords, as is the case for daily web page SEO.
That said, it is necessary to integrate keywords into the description in normal and logical sentences. To keep it simple-to-read, use bulleted lists and paragraphs.
5. App Description – The First Few Lines
Just a total of 5 percent of app users would press the “read more” button below the brief review on Google Play, according to StoreMaven.
On Apple’s App Store, this figure is lower down to just 2 percent.
So, every character matters in the concise description!
You have 252 characters for this concise description on your mobile screen.
Here, you would not like to waste some space. Get it succinct and eye-catching to increase your app visibility. Make sure to avoid blank lines and fragmented sentences.
Inform users what makes the app special and why they would value it. Focus on the standards, instead of functions, of your app. And to have the users interested, do not miss to have a call-to-action message!
6. App Description – The Expanded Description
Please highlight the app’s features here. Make things simple to understand by using spacing and bulleted lists. List all the social evidence, honors, and notable mentions the app has got, if applicable, as well. Don’t fail to add the social networking links from your app too.
Even in your app description, Google Play Store supports rich formatting and emoji. Make effective use of these to make the explanation organized and stand out from the crowd.
Communicate with the brand’s tone. Use terms that the targeted audience can relate with and enjoy.
7. App Description Length
A particular group analyzed the description length of the top 100 apps. Here are some results:
· 90% of the top 100 apps use over 589 characters.
· 90% of the top 100 apps use less than 3385 characters.
While the app definition length doesn’t significantly affect other variables, maintaining the length inside this range is always a smart practice.
Would you like to know the current description length statistics? You can use this App Store SEO tool. With the top 100 apps, the tool ranks the app and shows you strategies to change.
8. App Icon
A decent icon will improve the downloads by as many as 560%!
Keep the template quick and eye-catchy to design a nice icon. With several things or phrases, do not cram the tiny space. After the first experience, you want people to recall the symbol. Even when it is scaled down to the lowest size allowed by the App Store / Google Play, ensure your icon will always look fine. On light and dark background, it should also look fine.
Check the top-rated applications in your app’s category and the top choices from Apple/Google to get more design concepts. Often to eliminate brand duplication, ensure the icon of your app is distinct from your competitor’s. It can also be beneficial to contrast color shades, assorted shapes, or incorporate a frame.
9. QR codes
There are several love or hate remarks to be said about QR codes, but let us be explicit that if used correctly, these codes will improve the installation and usage levels of your app significantly. Have a peek at McDonald’s; from all of their menu’s advertisement diet levels and games they promote, they have used QR codes. The usage of QR codes on take out menus is another illustration you can often find. The restaurants allow you to place your order using their app on your smartphone, and there is strong evidence to show that this QR code marketing style works. It might seem clear to you that you would need to rely on marketing after your product has been developed to increase your Android app visibility on the market, but people sometimes forget this. You need to develop a strategy before you build your product and also be able to push up your app business plan to improve the popularity of your app.