The technology is improving every single day as new trends are being introduced in every department of it. The majority of people now love some innovations which have been ignored in the past. One of these innovations is the QR Code.
These codes prove to be one of the most effective ways of marketing. Since marketing has also been shaped in a different way after the revolution of technology, it is the need of the hour to use the latest marketing techniques and trends.
Thankfully, app marketing has not been much easier before the arrival of the concept of a QR code campaign. QR code campaigns engage versatile audiences in your app business in different ways. There is a massive potential in these codes to be the most fruitful ones in the app marketing process.
What is a QR Code?
In today’s world, almost every product comes with a QR code. This technology is the same as you see on different products in stores daily. It is a great way to process information in a smooth way. The data patterns written on it are scanned and then processed to evaluate something informative like the price of a product.
QR Code stands for Quick Response Code, which is a matrix barcode designed in 1994. Information can be stored in these codes to retrieve quickly and as many times as a user wants. Almost every product comes with a QR Code, and it holds some sort of information like the price of the product or a link to the manufacturer’s website.
From Augmented Reality to encryption, QR codes have a wide range of uses. QR codes can also be used as a source of encoding information. A QR scanner can be used to retrieve that information. In today’s world, smartphones can also be used to scan QR codes, which are integrated with different products.
People use smartphones to explore what is inside a QR code through their mobile camera. A QR code looks like the image below.
As you can see, the pattern is not understood easily, but it gets about a fraction of a second to be scanned by a digital device like a smartphone. Many businesses integrate their website address into this QR code while delivering products.
Why are QR Code Campaigns Still Important?
Since scanning a QR Code is one of the easiest ways to access valuable information within seconds, QR code campaigns have a lot of scope in these days. A QR code campaign includes publicizing or promoting your QR codes to the target audience so that they can access the information which is essential to provide to them.
If we look at the other ways through which we can provide information to them, there are not many feasible ways as a QR code campaign. Today, business cards do have mostly a QR code so that important information can be delivered in a quick and smooth way.
Despite the fact that QR code technology is considered as an old one, it’s been widely used to promote businesses as well as products. The versatility of usage that a QR code campaign provides can be hard to find in other ways. A QR code can be found on a business card, a poster, keyring, sites, products, and even back of a bus.
The places in which QR code campaigns can be run are just endless. The most important thing to consider is which place is most relevant to your target audience. Since almost everybody has a smartphone, it becomes quite convenient to make these campaigns effective.
Other campaigns cannot be as effective as a QR code campaign. You can place a QR code on a product and publicize your website through it, which further triggers the promotion of other relevant products. Not only for app marketing, but the QR code campaigns can also be used to build your brand identity or reputation.
What Benefits does App Marketing bring in Contrast with QR Code Campaigns?
When it comes to app marketing, many challenges have to be faced during the process, but thankfully, QR code campaigns have made it a lot easier. App marketing was bound to some specific places like a website or an online platform. QR codes come with its versatility of usage and empower the app marketing process with a large audience reach.
The places where QR codes can be embedded or placed have become the places for app marketing. It has great potential to gain maximum user engagement in your app business. For example, you can place a QR code on a poster that your audience will love to see. You will observe that most of the people will scan that QR code to know more about the information you provided on the poster.
Traditional app marketing is unable to provide the benefits and perks that the QR code campaigns can. Remembering business information written on a piece of paper or on an online platform is always difficult for people. QR code campaigns make it easier to provide this information within just a couple of seconds or even less than it.
The aim of a QR code campaign in contrast with the app marketing is to help the audience reach out to your app page on the Play Store or any app store platform. The audience can also be redirected to your app business website or a special offer page if they have scanned it through a poster consisting of a special offer. In general, app marketing has never been as easy as QR code campaigns made it.
Steps to Start a QR Code Campaign in App Marketing
AppsGeyser always strives to provide you the best tools and tips to help you out in your successful app development career or business. Our team has done comprehensive research to come up with the easiest and most effective way to start your campaign from today.
The nature of a QR code campaign is quite different from other app marketing campaigns. There is only one code that you have to integrate into the most appropriate place while providing the most relevant information. Without any delay, let’s head out to these 3 steps to starting a QR code campaign in app marketing.
1. Research the Audience Interests
Since your primary target is to engage the audience into your app business, or download and use your apps, taking care of their interests should be your primary responsibility. At first, you have to research about which physical or online places your target audience is most interested in. You have to evaluate your app business nature along with the strategy.
Choosing the most appropriate place to integrate your QR code is an essential step. For example, placing a QR code on the back of a bus seems like a great idea as there will be thousands of people that can see it. But, how many will have the time to scan it through their mobile devices?
The direction of the QR code might not be a straight one as well because the bus will probably be moving out in town all the time. However, car drivers can see that code, but when they will get time to scan the QR code on it while driving!
Considering the best place for integrating your QR codes is the very first thing you have to evaluate. You cannot also use a QR code in the mobile version of a website because a user can only browse the site at that time.
However, there are some of the best places to put your QR codes on as follows.
- Promotional materials: Materials from a conference, leaflets, etc.
- Advertisements: Newspapers, magazines.
The time on which these QR codes should appear is also important in app marketing. The best time is when the audience is in need of products or apps similar to yours. If they don’t need them yet, but they are quite interested in it, it is recommended to take them into account as well.
2. Generate a QR Code
This the step when you will actually generate the QR codes for your campaign. There are different things to consider before choosing a QR code generator and starting the creation process of your QR codes. For example, which information to provide through these codes and how much QR codes you will need?
Preferably, in app marketing, QR codes consist of the link to your app business page on the app store where you have published them. You can urge them to download your app by providing convenience while the download button will be just straight on their smartphones.
Luckily, AppsGeyser always provides you a pre-built QR code so that you don’t need to refer to third parties. Your QR codes are generated right after your apps in the AppsGeyser dashboard.
3. Deploy the QR Code
Deploying the QR codes is the last step in the QR code campaign relating to app marketing. All you need to do is to put the extracted information from the first step of audience research into practical ways. Always deploy these codes in which your audience is most interested in. For example, music-related shop if your app is a music player.
In a nutshell, a QR code campaign can be the most useful strategy in app marketing. Using it in the right way is the key to success. Follow our Facebook page to get instant updates and connect us if you have got into any trouble while getting ready for your QR code campaign in app marketing.