Keywords play a huge role in any kind of marketing and SEO strategy. It’s true for Android mobile apps as well. If you’re interested in how to add keywords in Android app, you are in the right place. In this post, we’ll go over the methods of App Store optimization that you can perform with app keywords.
But before we get into the details of keywords, it’s important to understand why do we use keywords. For apps, keywords play a key role in App Store Optimization. Whether it’s Google Play Store or iOS App Store, keywords are equally important
What is App Store Optimization?
It’s a fundamental process for any app’s visibility. We’ll focus on Android apps in this post. App store optimization is a set of actions performed on the app to make it rank higher, reach more people, and to get the highest conversion rate possible.
There is a misconception that app store optimization is only done to draw in more traffic. But Google Play Store search keywords are all about conversions; because conversion is key to any app’s success.
Don’t have a good grasp on what keywords are? Let us explain.
Keywords: Primary and Long-Tail
Contrary to popular belief, keywords are no magical words that will boost your business overnight. However, if chosen correctly, keywords can boast a significant ROI in your business.
Keywords are basically ideas – a legacy that represents your content. What you type in the search bar of Google is matched against billions of webpages to generate results. It could be the websites containing your search term, or something close. This is the role of your keywords.
Keywords are also known as search queries. They allow you to connect with the audience easily and make your content rank well on Google.
What Are Android Keywords?
Android apps are not fundamentally different than your regular keywords. They are just keywords used for your android app optimization. You use the keywords on Google Play Store to make your app rank higher than the competition. It’s a relatively easy process, but figuring the right app keywords is hard.
A key difference between android keywords and regular keywords is that your android keywords must be ‘download’ keywords. It means the keywords should draw in users who want to download similar apps like yours.
Let’s a look at some ways you can find out your Google Play Store search keywords.
1. Make a List First
You can’t expect to get your keywords right in the first chance. It’s practically impossible. Even the most experienced keyword researchers go through the process more than once. So, your first order of business is figuring out a list of keywords that might work for your android app.
Think from your audience’s perspective. If you were to download an app from Google Play Store, what would you search for? Start from there. Make a few iterations of the same phrase. Find ways to make it short. Also, find ways to make it a long-tail keyword!
Long-tail keywords are an expanded version of the phrase you are primarily focusing on. For example, if ‘freehand exercise’ is your keyword, ‘how to perform freehand exercise’ could be your long-tail keyword. You get the idea, right?
For Google Play Store search keywords, go deep in the reviews. Reviews work as a great source of keywords for app developers. You can look at the reviews manually or use dedicated tools. Using a tool might not produce 100% accurate results, but going through the reviews manually would be a hassle.
From the reviews, you can get a plethora of keywords. It also gives you a good idea about what your prospective audience thinks about similar apps in our industry. For example, if you’re trying to find keywords for a game, searching for ‘fun’ as a keyword could work very well.
2. Look for Competitor Keywords
Once you are done with the primary listing, it’s time to get into the heads of the competitors. Which keywords are they using? You don’t have to worry about whether those keywords are good or not, you just have to see if they’re successful or not.
There are dedicated tools out there that you can find to find the Android keywords. Don’t waste time by going through each of the app keywords. It’s not like you are going for the exact ones. Rather, you are just trying to come up with keyword ideas that you can use for your android app.
3. It’s Time for the Metrics
Coming up with a prospective list of keywords is only the beginning of your android keywords research. Now, you have to take the keywords and look for metrics. The ranking, competition, search volume, traffic, etc., are the most important metrics for your app keywords.
Tools like Mobile Action are great for searching metrics. You have to look for the Search Score and Chance. These are the primary information that matters the most.
The Search Score is a relative point that a keyword gets. The higher the number, the more conversion you can hope for.
On the other hand, Chance is a metric that shows your chance of ranking in the top 10 apps for a specific keyword. Your goal is to get as close as 100%. If you’re not happy with the score, you can tweak the keywords or try other ones to see if they perform better.
The metrics will change depending on the tool you use. But the basic idea is usually the same across the board.
4. Keywords Selection
You’re almost there. Once you’re done with the metrics, now it’s time to select the Android keywords for your app. The keywords go into the name of the app, the description, etc.
Your goal is to select keywords that you can use to rank in the top 10 apps for that keyword.
The ranking is more important than the amount of traffic. For example, a keyword that doesn’t draw much traffic but has a higher ranking will yield more downloads than a keyword that doesn’t rank very well but draws a lot of traffic.
While choosing the keyword, you must analyze some aspects of it.
- Relevance: The keyword you choose must resonate with your app. If you choose a high-rank keyword that doesn’t have to anything with your app’s functionality, it won’t bring in any traffic, let alone downloads. The user intent must align with the keyword.
- Rank: The next thing to consider is the rank of the keyword. You must go for a higher rank keyword if you want more downloads. Depending on the metric you are looking at, you might need a higher Chance or a lower Difficulty Score.
- Number of Searches: The final criterion to look for is the number of searches or search volume. It indicates how many times a keyword has been searched. The higher the volume, the more download you can expect from your app.
Remember the competitor keywords? Don’t forget to incorporate them directly. Tweak them and run metrics on them before you use them.
Keywords have been a significant part of SEO. They are equally important for android apps as they are for websites. There are over 3.6 million apps on Google Play Store alone. You cannot expect to get a decent number of downloads without proper SEO.
And that is why app keywords are very important. Once you’re done with your free app creation in AppsGeyser, you should focus on the Google Play Store search keywords.