Today we are continuing on our topic of app distribution ideas, yesterday we spoke about how to make an Android app and to distribute your app using ad networks to market your app for you. Acquiring users can be an easier process than you thought if you are will to pay for a little advertising space. Today we are looking at app distribution ideas and different ad styles that you may wish to consider when deciding to distribute your app via an ad service provider.
app distribution ideas with Admob
What type of ads are there?
1: Install app – Ads that give the user a bonus such as extra lives on a game if an app is installed
Pros to this type of ad: It will increase your app install and app discovery
Cons to this type of ad: The cost to place have this ad type can be high, your installs may be high, but you may find after a few days your usage ratio reduces as people only downloaded app for the incentive with no intention of using your app and your app uninstall ratio could be cause for concern
Remember: People are coming to your app because they want something that is not related to your app, make sure that you do all you can to keep these people on your app. Try testing different landing pages to make the landing page relevant to the audience style that will be downloading the app due to the incentive.
2: Video ads – watch the video and get a bonus such as lives
Pros – Videos are vibrant and eye-catching, it allows a person to view your app without having to log in, to click, or to do anything and can capture their attention
Cons: There are bugs on many of these ad types that allow the user to start to view the video and then allow them to skip the remaining part of the video.
Make sure the first 2-3 seconds are really exciting and eye catching so that the user will want to continue to view the video. When you choose an ad provider make sure that they do not pre-cache your ad that means the ad doesn’t need to be viewed in full for the user to gain the incentive. Also check when the ad will be shown, if it appears suddenly in the middle of a user playing a game then the user will just be angry to see the video and will not pay attention to the content, a video ad should ideally be seen during loading.
3: Become a publisher
You can earn back some of the money you are paying out to have your app advertised on ads by becoming a publisher yourself and showing these type of ads on your app.
Remember – the tricks to getting more downloads can help turn you into a successful app maker, HOWEVER if your app looks rubbish, has content that isn’t exciting or interesting, then you will quickly find your installs will quickly turn into uninstalls and this will severely affect your app positioning in app stores. Take the time to perfect your app before you begin to advertise it.