Distributing your Android app through different methods is one way to ensure your Android app is successful, but as we have discussed in the past few days, getting people to find your app is not always as simple as it may seem.
Competition in the Android app market is huge, we have discussed the need to test out a range of keywords to make sure your app has a chance of being discovered through an organic search, and we have discussed the need to ensure your app is rated well to bring it up high in the search rankings and entice people to download your app. The last important factor we briefly mentioned was the need to update your app. Today we are going to look at maintaining your Android app in a little more detail.
Every Android app is born from an idea that is then turned into an app through the simple app creation process, built into this process is the research into relevant keywords. Once the app has been put in the Android Market, you need to move onto the maintenance side of your app and this includes ensuring good ratings and updating your app.
What can you improve?
If your app has a 5 star rating and is appearing on page one of a search you may think your app is perfect, but an app is never finished, it always needs updating. Through your social media contact with your audience and your app ratings you should start to pick up ideas on what your audience would like you to improve within your app.
Why should you update?
Quite simply, if your app is sitting next to another app and both of you have 5 star ratings, but your app was last updated 5 months and your last review was 2 months ago and the other one was updated last week with a recent rating, which app would you rather download? Of course you would initially try the app that has been updated last.
Updating your app acts as a reminder to your users to use the app, it also shows your users that the app is current and is maintained properly. You should be aiming to make updates to your app roughly once a month.