We have been focusing a lot on creating an Android app and getting your business out into the hands of millions because the World has turned mobile, and you need to get your business mobile as soon as you can. However, you need to remember that although we are talking mobile, the marketing stage is not all about mobile. Today we are going to discuss how to increase your app marketing success with email marketing.
Email marketing your way to app success
Email is a strong form of communication that is a bridge between mobile and web. Email is able to provide a communication link between you and your audience, but you may be asking yourself why it is worthwhile investing in if emails can only be sent to your existing audience. The answer lies in the way you grow your email contact list.
Emails are a useful marketing tool, used to communicate special deals, new offers, updates, upcoming events and anything related to your business. Using email effectively will build the bond you have with your audience.
1: Email marketing client – Invest time in researching the most effective email marketing companies. This will help you analyze your email campaigns and build your email success. There are a number of successful companies that you may wish to look at including: AWeber, MailChimp or Constant Contact.
2: Special offer opt-in – If you have an existing website, the first thing you want to be doing is to create an opt-in option to allow people that visit your site to opt-in to receiving your emails. Your website should have a number of landing pages that provide special offers to your audience. This will entice them to complete a form and provide their email details.
3: Website opt-in – At the end of your website pages you should have a small, yet clearly marked, section that encourages the reader to sign up for email updates. This is a subtle way to ask permission to sign the user up to your email marketing campaigns.
4: Side bar opt-in – There is often an unused section on a website’s sidebar. Use this to create a call-to-action button that will open a full page pop up asking the user to sign up.
5: Pop up opt-in – This is not the most loved of all requests. That pop up that users have to close in order to continue using the site is annoying, but it sure is the more eye catching option, as it is impossible to ignore! Pop-ups do, however, do their job and are the most powerful way to collect email addresses.
6: Competitions – This is a great way to bring new people to your website and to collect email addresses. The better the prize, the more likely it is that your existing audience will share the competition with other non-audience members, bringing them to your website and enticing them to complete their email details.