Most app makers start with an attitude of ‘if you build it, they will come,’ so they start by building an app. Then they start the public relations trail, and build up an audience. It’s a great way to build an app, gain a following, and start making money. A different way to do it is to create a ‘placeholder‘ app. Offer an app for download, but when users download it, offer them a place to register, some information about…
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