When it comes to having a mobile app, you always have to take into account the customers\u2019 feedback to make the experience better. When you listen to feedback, the following will happen: Strengthened loyaltyImproved retention, ANDIncreased revenue And what better way to listen to customers than to send them mobile surveys, which can help you gather thousands of responses in a short time, while letting you make data-driven decisions at a faster rate. Surveys can help you generate the right data based on the survey takers\u2019 responses. Therefore, it\u2019s extremely important to make sure that you phrase both the questions and the answers you provide, so that survey takers are more likely to answer, and people who use your app are more likely to take the survey in the first place. With that in mind, to ensure that you ask the best questions and send them out in appropriate times, here are 5 ways to write effective surveys for your mobile app: 1. Set Goals \u201cBefore you create a survey, think about what you want to accomplish from it,\u201d says Eric Fields, a business writer at Let's go and learn and Best essay writing services. \u201cThen, start writing questions based on the survey\u2019s goal. What do you want to learn from the survey and its results? What is the one goal that you want to focus on, when creating a survey? Remember: don\u2019t try to overwhelm the survey with multi-prong goals. You\u2019ll have only 4 to 6 questions to gather the information you need; each question must have a distinct purpose behind them \u2013 straightforward and focused.\u201d 2. Keep It Short And Sweet You might have come across a 30-question surveys that pop up immediately after you open an app or website. But would you take the time to complete such a long survey? No! So, as tempting as it can be to have 30+ questions in a survey, you can\u2019t do that with mobile app ones. Therefore, it\u2019s important to limit your questions to just a handful \u2013 preferably 4 to 6 questions. Plus, make sure that all of your survey questions are warranting of a response. In other words, ask yourself these questions: Is this question absolutely necessary to the survey? ANDIs this the only way to capture the information and feedback that I\u2019m seeking? If you\u2019ve answered \u201cno\u201d to either one of those questions, then it\u2019s best to leave it out of the survey. And, be sure to gather as much information as you can via metadata and analytics. By looking at the metadata and analytics, you\u2019ll reduce the need for questions that can be answered through those channels. By making your surveys short and sweet, you won\u2019t annoy your customers, and they\u2019ll be willing to answer a few questions and help you improve your app. 3. Pick The Right Time And Place While finding the right audience for your survey is essential, still take into account that you have to reach them WHEN they want to and WHERE they want to. If you send them a survey at the wrong time and or the wrong place, then you\u2019ll risk losing them and not getting the best results. Therefore, you must be respectful of the customer\u2019s mobile experience. Make sure that your request for feedback doesn\u2019t interrupt customers from doing other things. In other words, everything must be contextual, and they\u2019re okay with answering a few questions from you. At the right time and place \u2013 preferably after customers spend a certain amount of time using the app \u2013 the experience is still fresh in their mind, and they can give you more honest survey results. 4. Allow Valuable Feedback When sending surveys, allow customers to give you the most valuable feedback possible. Here are types of questions to consider: Close-ended questionsOpen-ended questionsMultiple choice However, don\u2019t limit yourself to close-ended questions. With open-ended questions, consumers can provide more detailed explanations of why they feel the way they do, and why their answers are like that. Plus, open-ended feedback tends to give you more insight than multiple choice questions, because multiple-choice answers tend to be brief and don\u2019t take the customer\u2019s emotions and beliefs into account, thus dehumanizing their experience. Finally, be sure to practice caution when requiring survey questions. Don\u2019t require a question unless your survey can function without it. Why? Well, for two reasons: If a question is required, making it bias will skew your results, and might scare off your survey takers. If you don\u2019t have the answer that they\u2019re looking for, or they don\u2019t have an opinion, making them answer your question anyway will make them drop your survey.On the other hand, if a survey taker accidentally skips a required question, they most likely won\u2019t bother to scroll back through the survey to figure out which question(s) they might have missed. In that case, survey takers will often get out of the survey without submitting it. So, to ensure that you\u2019re not doctoring or limiting responses, always allow valuable feedback. 5. Study The Results Sometimes, not everyone takes the time to analyze their survey results. That can be detrimental to how you and your company do things, because the point of a survey to see what things are working, and how you can improve your brand. \u201cOnce you collect all the feedback from a survey, analyze the responses,\u201d says Rosalind Hoke, a marketing blogger at Dissertation service and Write my essay. \u201cBy learning about your customers\u2019 experiences on your mobile app, you can identify how you can improve their future interactions with your brand. If something needs attention, then your customers will tell you \u2013 don\u2019t be afraid to accept that feedback. Plus, you\u2019ll spot any responses you may have missed from close-ended questions, while you focus more so on open-ended ones.\u201d BONUS TIP: Personalize! Yes, take the time to personalize your survey. Remember: your survey takers are people, not users. Therefore, be sure to talk to them like they\u2019re people, not users. That\u2019s where personalization comes in. When creating your survey, be sure to have your customers in mind, which means getting to know your target audience more. To personalize your survey, keep the following objectives in mind: Begin questions with like \u201cWhat do you think of\u2026\u201d and, \u201cHow do you feel about\u2026\u201d These questions appear as conversational, which are a plus for survey takers.Use language that addresses survey takers directly. By doing so, it sends a message that you and your company or organization genuinely interested in understanding what had transpired in their personal experience(s). As a result, they\u2019re more likely to take the time out of their busy day to give you feedback and fill out your survey. Conclusion As you can see, there are many things to consider when sending a survey to customers who use your app. To gather the best results, you must create the best in-app survey possible. As you gather all the feedback, have a good understanding of how people are using your app, and how their experiences can be better. By following these 5 practices, not only will you create great surveys for your app, but you\u2019ll also be able to improve it by listening to customer feedback. Plus, you\u2019ll avoid the many pitfalls that stem from poor questions, inappropriate delivery times, and annoying customers. So, don\u2019t be afraid to send out adequate surveys, and watch your customer base grow. Kristin Herman is a writer and editor at Student writing services and Boom essays. She is also a contributing writer for online publications, such as Write my Australia. As a marketing writer, she blogs about the latest trends in online advertising and social media influencing.