Why Isn’t Your App Reseller Program Working? 5 Ways to Fix It

App Reseller Program

One good way for agencies to generate recurring revenue by adding value to their client is through the mobile app reseller program. However, it can challenge to get the program kicking off the ground sometimes. You already know the program’s benefits and why you should start one, but now it isn’t working. What could be the reason?

The problem cannot be demand because the demand is always there. Businesses and individuals always want to build mobile apps. What they need is a partner that can accommodate their needs.

Your app reseller program hasn’t hit the ground running yet, but there are ways that you can fix this quickly, thankfully. You need to know what the problems are first; once you have identified them, you can solve them. This guide explains probable issues and how you can fix them.

1. No marketing plan

One of the significant reasons why reseller programs fail is due to a lack of a marketing plan. It doesn’t matter if your product is the best in the world; it’s useless to the world if they haven’t heard of it. While you don’t need a large profit to start as a reseller, you have to invest in marketing. Clients won’t find you or your website by mistake. You have to put yourself in a position where they can find you. This means that you need a marketing plan!

Marketing your service will be mainly digital, so you have to invest in both outbound and inbound marketing strategies. There’s no way you can compete with others investing in marketing while you are not. Even if you have a small budget, you can try out some cheap and cost-effective marketing tactics.

Blog more regularly with a focus on SEO. Use the video to explain your app development program and how it works. Use outbound email marketing and social media marketing.

If you already market yourself without success, you should look into your marketing strategy and make changes.

2. Wrong pricing strategy

Being an app reseller means that you are able to set your prices. You only have a fixed rate to pay for the platform you use, but your price determines your reseller profit. Be careful with this, as your success or failure depends on your pricing.

If your prices are too high, people might not want to pay for them, and if they are too low, they will easily think your service is of low quality. So, it’s a tricky situation, and you have to find that line between expensive pricing and cheap pricing. Many people just call prices and can’t explain how they got their prices.

I recommend that you use tiered pricing based on functionality and features. This way you can accommodate more customers and different classes of them. Also, offer them incentives to commit for a long period. For instance, the monthly price should be higher for monthly-to-month usage but lower for an annual payment. Make sure that your price reflects your target market.

3. Not identifying the right target audience

You need to know who your app reseller service is for. It can’t be for everyone. This is one common mistake that people make. They want to offer one product for everyone, so they create prices that don’t fit anywhere; their marketing plan also doesn’t address anyone in particular. Imagine Gucci says that everyone is their target market and no one in particular? It doesn’t make sense, right? It’s the same way here too. No one marketing strategy fits into all kinds of audiences. So, without adequately defining your target audience, your marketing will be ineffective.

If you don’t know your prospective clients, there’s no way you can reach their needs. Your marketing effort will hardly touch them. For instance, your service or product is good for SMEs, and you start to run campaigns on Snapchat, Instagram, Twitter, etc. Your real target market won’t see it, but you think you’re marketing, right? No, you’re not! You’re wasting time and resources.

If you don’t take your time to define your audience first, your pricing strategy and marketing campaigns will likely not fit in with anyone. There’s no way you can have any success this way.

4. You have no niche

Many people think that the niche and target market are the same things, but that’s untrue. The first thing you do is identify your target audience, and then you carve out a niche for yourself. In this case, the type of app that you develop depends on the people that you’re targeting. For instance, if you are dealing with a CTO, you are likely to develop an app for human resources departments. However, if the organization needs an app to build their customer experience, you will relate to the director of marketing or CMO.

If you have a specialization in any industry such as retail, manufacturing, healthcare, etc., you can also be more specific.

If you don’t know how to get your niche, take a look at your current clients. If most of them are retailers from small businesses, then you have yourself a niche. If you’re just starting your app reseller agency, then look at yourself and your background and decide on a niche for yourself. If you have a law background, for instance, you should target legal practices and law firms.

5. Failure to nurture leads

There’s no way your services are going to sell themselves. However, it’s easier for you to work on your marketing and sales strategy after identifying a niche and your target market. While you have something to sell, the leads have that same need and want to buy. However, you have to nurture your leads through the whole process. Your website visitors won’t convert themselves to customers automatically. You have a role to play in nurturing them and convincing them to buy.

The sales funnel has different stages, and you have to nurture your leads through all the different stages till they finally become customers. 


There’s a lot of profit in having an app reseller program, but that’s if things go well. However, the fact that it isn’t going well doesn’t mean you should be discouraged. You only need to find out the problems that you have and solve them. Some of the common issues are already discussed in this article, with solutions to them.

Author’s Bio

Jessica Chapman, a writing editor, write my term paper from Chicago. She is into sport and politics, enjoys traveling.