Making an app with the AppsGeyser free app tools is child’s play, a few clicks and you have yourself a fully running functional app. Did you remember to optimize your app?
What? Let me explain. Many of your would have heard of SEO (Search Engine Optimization) and you have ensured that your websites are optimized with the correct keywords, tags, internal links and all the extras required to get your website to perform well and show on the first page of Google. Well, did you know that there is an app store version too? We are going to teach you the secrets to ensure your app is ASO (App Store Optimised) and ready to come up top in app store searches.
For optimization the app name has to clearly identify the content of the app. For example, if you have an app about horses, calling the app Lucy’s Horses will not bring you up high in the search engine. However, if you make the name more specific to what the app is about ie; horse breeds or horse games you will find more people will find your app. To find out how many searches per month are made using certain keywords check out the Google AdWords page.
Your icon is the first impression potential users will get of your app. Make sure the icon represents the image you want to portray and that the icon clearly presents the content of your app. With ASO you need to be transparent so potential users will understand what you represent. Unlike a website, an app is physically installed onto your mobile. If your app is being uninstalled frequently, this will begin to affect your position in a search.
Keywords are not picked up from the app description at present. The description is your time to sell your app and to convince the potential user that this app is the app they need. Make sure that the description is concise and describes what the app really does. The first three lines of the description are the most important, the first three lines will either buy you a new user or not.
Screen Shots provide the window into your app. You should use this opportunity to highlight the main functions of your app. At present Google allows you to upload 8 screenshots. We recommend that you use every one of those screen shots, starting with the most important function first.
First of all make sure that you have all your relevant contact details on the page. This enables dissatisfied customers to contact you and discuss their issues. The companies that do not have clear contact details find dissatisfied users leaving poor ratings on their app because this is the only means of communication open to them.
Make sure you use this fully. It builds confidence in your potential user that you are updating your app and the information is relevant.
Android App Store Optimization is not as complicated as Search Engine Optimization. If you follow the simple rules you will find your app will be better placed in the app store. As competition increases the rules for optimization are sure to change. We will of course keep you updated with any new information.