We all need a gentle reminder every now and again to remember things that we should already know, for example; an important exam date, a birthday, a party. The list is endless, usually many of us would either write this down in our diary and more often than not, in today’s digital age, we would make a note of these dates in our mobile phone calendar, or outlook calendar. 24 hours before the important date, or task is due, the calendar will send you a reminder, this reminder may be repeated a few times until the event has begun. Well, it is not only personal events that we need reminding about, we also need to remember to visit our apps more often, and this is where push notifications, or alerts as they are otherwise known as, come into play.
The lifespan of an app can be very short, this means that people may quickly download the app, use it a few times and then forget about it. Some research has shown that the average life span of an app is only 30 days. In order to create an Android app successfully push notifications have been created to help nudge your users to keep them engaged with your app for a longer period of time.
How can you use push notifications successfully?
One thing you don’t want to do, is to send a million and one notifications to your users, this will just annoy them and will encourage them to uninstall your app. However, push notifications can be used in a number of ways that will effectively engage your audience;
You can use the notifications to remind your users of various activities that may be of interest to them, for example, you can remind them of events they have signed up to, actions within the app they have yet to complete or you can simple remind them to simply use the app as they haven’t logged on in a specific amount of time.
2. Encourage engagement
Users may need other reasons to want to return to your app, maybe they are bored of the original content and unless you make them aware of new content they simply will not return to the app. Encourage engagement by sending out push notifications containing competitions, new app updates for either your current app or another app that you have created that is of relevance to this user, and you could also include promotions of sales that are currently active. Encouraging engagement by offering something new to the user will entice users to use the app once again.
3. General Alerts
You can also use push notifications to notify the user of current changes in your field of expertise, be it a new law being passed, or an emergency occurring that would be of important to your users, the general alert usefulness is endless and is often key to gaining long term commitment from an app user as it builds trust.
4. App Changes
There will be time when the functionality of your app has been updated and the user must be made aware as this may impact on the way they use the app. The changes may include technical changes, new features or content changes, either way it is important to keep your users up to date. Users like to know that your app is updated at regular intervals; it creates a sense of trust that the quality is being monitored.
I hope this has helped you understand how push notifications can help you create an Android app successfully. Tomorrow we will be looking at how you can send a push notification from your AppsGeyser account.