Yesterday we spoke about the importance of push notifications and the 4 main ways in which this terrific feature can be used to help you entice your users to engage with your Android app. Today we are going to look at, not how to create an Android app, but how to create a push notification for your Android app.
The main use of push notifications is to notify your users of new features that you have implemented, although we also know that they are also used to promote competitions, introduce current sales, notify of important topical information as well as being used to promote external content such as affiliate marketing links and external ads which you may have decided to do to earn more money. Whatever your reason for using push notifications it is important that you know HOW to create a push notification correctly.
How to create a push notification
- Log into your AppsGeyser account.
- Once in your dashboard, click on alerts.
- Click on the yellow button that says ‘create alert’.
- Now create the content of your alert using our HTML editor. You can add images, hyperlinks in order to make the notification more interesting.
- Click send alert and your alert will be sent.
- You have a choice to resend the same alert again by clicking the green symbol or you can create a whole new alert by clicking the ‘create alert’ button.
How often should push notifications be sent?
You do not want to annoy your user by sending alert after alert, we do not suggest that you start to send push notifications until you are getting at least 50 downloads a day and have been running your app for at least 30 days. It is vital that you build your audience before you begin to send your notifications and wait until you have something interesting to say to them. Remember most users will remain active for a few weeks after they first download, so you do have a little time to play with before that first notification goes out. Once the first notification has gone out, you should aim to send up to 3 notifications a month unless you are frequently updating the app or there is urgent information you need to get out to your users.
I hope this advice will help you create an Android app successfully. Let us know what you think via our Facebook page.