An Android app description should not be taken lightly. It is not just a list of ‘ingredients’ inside your app, but is the largest selling point your app will ever have. People are not going to download an app that is stating; ‘nice app, good game, enjoy!’. You need to get your marketing hat on and get writing.
Create a mean android app description
As we have mentioned before, there are two main aspects that you need to ensure that you cover in your Android app description:
- Unique selling point – Why is your app unique from your competitors’ apps? Be realistic and be proud of what makes your app different.
- Competitors’ pitfalls are your best friend – Highlight how you have overcome known ‘issues’ with your app. Don’t talk about your competitors, but make sure you highlight the points you address which your competitors haven’t succeeded in.
The title and description are important aspects of your Android app marketing because these are the first impressions people will get of you as an app maker. You will rarely get a chance to make a second impression; first impressions count.
Keywords – If you want your app to be found in an organic search, you need your app name and description to have certain target words hidden within.
Title – Keep it real. I have seen apps with the most unusual of names, bearing no relevance to the app content, sit in the AppsGeyser database for years. These apps can achieve great downloads, but as an unknown app maker, you cannot rely on apps with unique titles. Make your name as an app maker with a range of apps that can be found organically through their title alone, first of all. When you are established, you can begin to become more adventurous with your app titles.
How To Create a Great Description:
- The first few words count. The first few words are sometimes the only bit a search will preview. Make those words your most important. The last thing you want is to preview a description that says: ‘thank you for looking at…..’. Start bold.
- Ensure there are relevant keywords in the first line. If it’s a horoscope app, make sure the word horoscope is the first or second word.
- Be concise – Explain exactly what the app does. Give a feature list or overview. If the app has a limited number of features, list them all. If the app is complex, make a list of the key features.
- Without mentioning or criticising your competitors, make sure that the list of key features highlights any features that your app has that other apps don’t have.
- Include a call to action. Sounds like a joke, but you sometimes have to state the obvious to make people download your app. Click download now.
- Sense of urgency – do you plan on making your app a paid app in the future? Let people know. Use phrases like “Free for a limited time.”
Good luck. I hope we have helped you create a mean Android app description.