Some of you may have heard the term (SEO, Search Engine Optimization, the be all or end all of getting your website found online), but have you heard about Android app indexing? SEO is a search based tactic used to get websites found through an organic search. Many of you may understand the use of keywords and why it is important to get your website ranked, but do you really understand how this fits in with Android apps and the app market?
Today we are going to take a little look at mobile Android app indexing, and see how you can implement tricks into your Android app to help its visibility in the busy place we know as GooglePlay.
Google’s App Indexing API does not go in search of content as yet, but relies upon developers providing information to Google regarding the links in their native apps and the content within the app. This information is then used during search requests to take the person who has carried out the search to the content on the web or to the content within the app.
It is vital for you to ensure that your website is connected to your app to get the most out of this search facility. If set up correctly, each time a user accesses a piece of content on the web via your app, Google will be notified that the content is in fact reliable and does exist. This will give you goody points which will add up to higher rankings in Google Play Store.
Another thing that this indexing API will do is that it will also bring your app up in website searches. If a person is searching for content that has been viewed via your app and has been indexed by Google as reliable and it corresponds to the search term being used, then your app will be offered as part of the search results. This will enable a cross over from web to mobile and give you additional places from which you app can be found.
Remember, Google’s mobile App Indexing API at present is not searching apps for these details but is relying upon you, the app maker, to declare these deep links.