The mobile revolution has leaped forwards in the past few years with many people out to make a quick buck on the back of this thriving new technological advance. Many people want to quickly enter the app business and think that making apps and making money go hand in hand without the sweat and tears of building a business from scratch. Today we are going to look at the importance of understand app platforms in order to make informed choices as to which app platform your should consider indulging in, whether it is to make an Android app or an iOS app, or even morcrosoft app, the important advice I have for you is; to make an informed choice.
In order to know if it is worth jumping into app making as a way to earn money, it is first worth looking at the download ratios and the income values for apps rather than the amount of apps that are available on the different app platforms. The reason that it’s not important to look at the amount of apps in the market, is because many of the apps will come and go in the marketplace within a month or two without have had a single download or earning a single dime. Downloads and usage ratios is what is important for serious app makers to be able to comprehend the amount of money they can earn if they decide to make an Android app or an app on another platform.
The individual app platforms
Each of the app platforms, Apple, Android and Microsoft deliver the news of their market places in different ways, this sometimes confuses the app developer and causes false interpretations of which market is best to enter. Apple suggests that they have 1.25 million apps in the app store that between them knock up 50 billion downloads, what’s more Apple reportedly paid $5 billion to developers in the last year.
Google, presents their figures differently, they explain how many app makers were responsible for the 800,000 apps in their markets which helps show how much each individual app maker will make on average. They aren’t clear on the figure that app makers received from them directly, but it is estimated to be around $900 million split between the 150,000 developers. With the figures that Apple gives we are not able to estimate the average amount each app developer receives as we do not know how many app makers are responsible for the 1.25 million apps on iOS.
Microsoft, has been more conservative on their statistics, they have recently claimed that the 160,000 apps in their store are derived from 45,000 developers. It is not clear what their download rate is, but they believe that each Microsoft user downloads on average 54 apps, putting their download count at 650 million to date. It is not clear how much each app developer makes on average from these figures.
So what can we take from these figures?
It is difficult to decide from the way the figures are presented which app platform is most financially suitable for app makers, Android does however ensure that we have the clearest set of statistics allowing us to understand the Android market in more detail and perhaps this is one reason why going down the Android app development route is the most sensible one to take. A company that is clear and open with statistics enables you, the app maker to make informed decisions about your business and business planning.