If you want to make Android apps successfully you need to understand how you will get your app noticed in the over-crowded Android app markets. App Store Optimization, or ASO as we like to call it, is one of the basic steps that app maker have to complete to ensure that their app has some chance of succeeding. Today we are going to take a closer look at ASO.
Android App Making – Keywords made easy
Have you ever walked through the city centre on a very busy day and felt almost suffocated? Well, that is what is happening in all Android app markets, they are beginning to get over crowded and many apps are suffocating and failing to succeed. The first thing people do when they are feeling overwhelmed is to stop at to the first convenient stop rather than to continue searching for what they were really looking for. The app stores are no different, there are so many choices that many app users will simply take the first app option offered to them and this is why ASO is so important.
What is App Store Optimization?
App store optimization, or ASO as we like to call it in the industry, is the foundation stone of an Android app, this is an integrated tool that has to been planned into your app before you begin to make Android apps. ASO is what will help your app to be organically found in the Android app store without your app users having to search and search.
It is obvious that you want your app to appear on the first page of an Android app search, the higher up on the ranks your app then the more likely it is to be downloaded. ASO builds your app in organic searches and helps to increase the visibility of your app and will encourage more people to click onto your app download link.
Are organic searches really important?
Some people feel that the effort put into ASO is not worth the time, but they fail to realize that many apps are not downloaded because the app user knows the name of the app they want to download, most apps are searched for through keywords and not app name. Let us take a look at an example. You have an app that promotes children’s early reading, the audience for such an app is huge, however, how would an app user know that your app is called Reading Right? (this is an example) The user is more likely to put in the search key words for children’s education and through this search would find your app. Forrester research found that 63% of apps are discovered through app store keyword searches, that is more than half of your potential app downloads are generated from finding your app through an app store search.
How do put ASO into my app?
There are a number of factors that you must consider and include when optimizing your Android app for the app store, these include:
1: Title – Your keyword MUST be part of your title to help the app be found organically in any app store search
2: Keyword relevance – Have you checked your competitors keywords? and have you checked adwords to see which keywords are being used to find apps like yours? It is vital you use a keyword based upon factual data and not just your guess of what words people are searching with.
3: Ratings and Reviews – it’s not easy for you to control your ratings and reviews, but apps that have more reviews and higher ratings will rank higher than an app with fewer reviews and no ratings.
4: App Description – Your app description does not only have to have keywords included within, it also needs to be factual and honestly describe the app. Apps that are downloaded and then deleted are ranked poorly in the app store. The ratio of downloads Vs deletions is counted against you.
So there you go, if you want to make Android apps successfully make sure you make Android apps with planned ASO