Once you have decided to make an app for Android and have successful uploaded it into the app market you may think that your work has finished. So, now you just need to sit back and the money will begin to roll in and you can move to your next app and forget about this one. Wrong – This is where your work really` begins.
We have recently taken you through the ultimate guide to marketing your Android app. How many of you started reading the guide and then decided that you had enough information and stopped reading it? Don’t worry, I’m not mad, but you may now be seeing that you may be doing well in getting your app downloaded, but your users just don’t seem to be using your app. In order to become eligible for ad revenue you have to not only have a download rate of 100 users per day for a week, but also the ratio of uses per download has to be over 3. Some have complained that this is a high demand, but realistically, using an app that you have downloaded only 3 times really is not a high number. If someone doesn’t use your app at least three times, it means the app is not good enough for them or you are attracting the wrong app audience.
To encourage those that have downloaded your app to open the app and try again can easily be done by using push notifications come.
What are push notifications for an Android app?
Did you know that with your free AppsGeyser account you automatically get 3 free push notifications per month to send to 100 of your users?
Push notifications are a little message that app makers send to their app users. They pop up to remind the user they have a message. Think of them the same as sending a text message to one of your friends. Push notifications are the app makers way of communicating with the app user. They will show a little alert that will open when the app user opens the app or clicks on the message.
Push notifications were created to allow app makers to communicate with the app users. There are many reasons why you would want to use this fantastic communication tool. The original purpose for creating these ‘alerts’ was to let the app user know that an update had occurred to their app, perhaps new content had been added. Their other intended purpose was to increase user usage and say, ‘hello, you haven’t used this app in a while, don’t forget me’.
What are the main uses of push notifications for an Android app?
There are a number of ways in which push notifications are used:
1: New app – 41% of notifications are used to notify the current audience of new apps that have just been released.
2: Notify users of a special offer or landing page – 24% of notifications are used to promote external material.
3: New content – 14% of notifications are used to alert users of new content on the app and encourage them to visit the app.
4: Affiliate marketing – 12% of notifications are used to link to affiliate marketing ads or offers.
The remaining 9% of all push notifications are used for a wide variety of reasons that vary from time to time.
So, now that you are going to make an app for Android, don’t forget you need to send push notifications to promote it.