Your app is the best app ever, when people see your app they simply love it. Well that is what you hope will happen and what you want to happen is that they will love it so much that they will share the app and your app will be the lucky one. Can you really be the one that can make an app go viral? Wait a minute, have you made sure that your app is not a one minute wonder?
One trick app
Many apps out there are nice, do the job but don’t have that extra something that will make a user return to the app time after time. You need to be brutally honest with yourself and ask why will people want to return to my app or is my app a one trick app that will die an early death?
Make An App Go Viral – offer rewards
One way to get people to return to your app is to reward them, everyone likes a rewards, it is a characteristic that is built into us from a young age. Rewarding someone will make them feel good and will encourage them to share your app in the hope of getting more rewards.
Your success is based upon the usage value of your app, the more usage value the app has, the more likelihood the app will be shared and become viral. The option to invite friends with each usage of the app should be built into the app’s business plan.
Sharing the app is a huge step towards your app becoming viral, that is of course if those that the app is shared with actually download it and use it too. What are you offering to these new users? Why would these people, who had no interest in your app want to download the app? Maybe they also need rewarding? Rewards can come in a number of different styles, new users may get a time sensitive voucher to use, or a one off discount for new users that also gives the person that recommended them a discount too. Think outside the box if you want to make an app go viral.