If we are going to talk about getting your app to go viral, we are going to be brutally honest with you. Your app needs to be special and have something valuable for people to care about sharing it. Think about it, if you have been to the most boring show on earth, you are not going to share it around with your friends, you’d rather attempt to forget about it. The same with an app, to have the shareable factor, it has to have the valuable factor.
make an app go viral using our simple tips
Try being honest with yourself and ask yourself the following questions. After you have asked yourself these questions, get a friend to answer them too, only then will you have the true answers. The questions are:
- Does my app offer something worth sharing?
- What does my app have that is worth being shared?
- Why will users want to share my app to others?
- How will my users be rewarded when they share my app?
- Will friends of my users also find the app worth sharing and why?
- How will my app motivate users to keep sharing over the long term?
What you are typically looking at is getting someone to open your app, loving it and passing it to a friend to open. This is what we call traditional viral effect. It is very obvious in social networks with the share button. You read or play something, like it, then click share so your friends will see what you have liked and will most likely be curious enough to try it for themselves.
What you need to remember is that not everyone will see the information you share, they may have lots of feeds going on and your post just got lost, therefore it is vital that you engage with your audience so that they are active on the app and sharing the app frequently. Each experience on the app needs to build from the previous experience so that the value of the app goes up with each usage.