Do I really need to tell you that the Android app market is getting crowded at an phenomenal speed? It doesn’t matter how well you make an app it simply will just get eaten up inside the mess of the app market. So come on, is there really any point in making an app? Yes, of course there is, just what you need to do, is to make sure that your app is app store optimized.
- Market android apps ASO Cheat Sheet via Apptamin
App Store Optimization
App store optimization, or ASO for short, occurs not after the app has been built like other marketing techniques, but during the planning stage. ASO is the foundation block on which you will make an app for success.
Think of the logic, the higher your app ranks in the app store, the more likely it is that your potential customers will see it and download your app. This occurs because the increased visibility of your app encourages more traffic to your app’s page in the app market and will entice more people to download the app.
Organic searches, what are you talking about?
The main reason why organic search is so important is because many users still use keywords to search for an app that they want. For example, if they are looking for an app on ‘horse breeding’ they will no necessarily know the name of the app they want, so will use the term ‘horse breeding’ to find an appropriate app. In fact, according to Forrester 63% of apps are discovered through app store searches. Put that into reality, more than half your app downloads are generally from finding your app through an app store search.
What are the key factors to ASO?
There are a number of things that are important in optimizing your app for the app store, these include:
1: Title – Your keyword MUST be part of your title to help the app be found organically in any app store search
2: Keyword relevance – Always keep an eye using adwords to see what keywords are ranking well, you can also have a little peek at the keywords used by your competitors.
3: Ratings and Reviews – Difficult for you to control, but an app with reviews with rank higher than an app with no reviews
4: App Description – Ensure that the description really does say what the app does, the worst thing you can do is build your app up to be a magical app for it to disappoint when downloaded, the ratio of downloads Vs deletions is counted against you.