Is it hard to make $500 a month?
I stumbled upon many questions on Quora: Is it hard to build an app and earn money from it at least $500 a month?
There were answers saying “it’s easy”, but they are justifying it with wishful thinking.
These responses are misleading.
Yeah, we can’t just blame these respondents because they just answered the question the way it was asked.
The question really requires an answer that will tell how probable it is to earn money by building an app, not how hard. There’s a huge difference.
A few years ago, in the early days of mobile app development I created a trivia app through AppsGeyser. For more than 3 years I made thousands dollars from it.
Was it difficult? Not really. It took me weeks of conceptualization, creating assets, and just a day to build and upload it on Google Playstore. How? With the help of Appsgeyser – a mobile app creation platform that allows novice users to create an app without coding on a fly! Check it out here: http://www.appsgeyser.com/
My trivia app was simplistic, my app marketing skills is limited to relying on AppsGeyser’s monetization feature which handled the monetization of my app.
Nothing I did was hard. However, my app marketing success was not very probable.
I created one of the first trivias on the app store. Things were different in 2011. Now, almost everyone I know jumps on building apps bandwagons! Back then, I had less competition from known trivia app publishers. And yeah, competition arrived after a year or so, and it had a negative effect on my sales.
Your Timing Matters
Publishing your app on the app store at the right time is not easy or hard at all. More likely, you’ll get the timing right. In my case, I didn’t create my trivia app because I thought it’s the best time to do it to earn money. I was just excited about AppsGeyser, and wanted to create an app for it and a Trivia seemed like a good choice.
Another way to take into consideration is repeatability. The success of my trivia app was not lost on me. If I could replicate it a couple of times, I would earn more with little effort.
What I did is create more trivia apps for Google Play. I used different themes and consider what’s hype at that moment. I created Xmas inspired trivia apps, basketball trivia, and many more. They took a bit longer to create through AppsGeysers, but still easy – thanks to the platform’s easy to use interface.
I assume that my ASO and app marketing skills were at least as good as before. And yet, some of the trivia apps were all failures.
My first trivia app was a success but it wasn’t easily repeatable.
Why? Competition! ASO is different back then as well. Now, you can’t spam your app title with keywords and most app marketers these days know the basics of ASO. Before, only a few knows how to ASO.
A lot of people who answered that Quora question did build successful apps making $500 or more a month. Does this mean that their skills and experience are good enough to say that achieving the goal is quite easy?
The answer is NO. And just like me, they had only one or 2 successful apps. If it’s really easy, then why don’t they re-invest in developing more apps. Let’s say you have 100 apps each making $500 per month, you’ll make thousands if not millions a year.
The answers are bias in my opinion. Yeah, they are just trying to be helpful and encouraging at the same time. But the one who asked won’t be able to get the complete picture because he does not hear from those people who are not on Quora who tried and failed.
The successes in app marketing might have been easy, but they were not likely.
So what to do? Just Do It!
Building an app allows you to earn money but it is something with low probability of success. It relies on your effort, ASO skills, app marketing skills, and perseverance. Just do it! You’ll fail or succeed but you’ll never know it until you’ve tried. Don’t spend your time calculating your chances of succeeding. Actually, it just decreases your probability simply because it takes away your time and energy from the thing thats matter most.
My app success might have been Luck or Accidental. But then again, it wouldn’t have happen if I did not create an app through AppsGeyser.
If your mobile app fails, either make a new one or improve it. Try and try until you succeed!
When you start getting downloads, revenue, sales – double down. The unassailable logic of app marketing is that it’s easier to make a successful app even more successful than to create another app that is just as successful.