Let’s be fair. If you are using a free Android app making platform to create your Android app, then you are probably working on a tight budget. You are certainly not alone. Most people that start out in the app business do so on a shoestring budget, but it is not only the app creation process that you need to think about when starting an app career. You also need to consider your marketing strategy.
Today we are going to look at the benefits that the video site, YouTube, can offer to your Android app making business. Before we start, do a simple Google search on any topic you wish. Now take a look at the results. Can you see at least two videos on the first page of the search? YouTube ranks videos high in Google SEO organic searches. Have I convinced you yet? Let us continue with more reasons why YouTube is essential to your marketing strategy.
Global audience – There are no limits to how far your video can travel. If it is uploaded to YouTube, a person in Australia can search and view the video at the same time as a person in Kenya. YouTube can drive your app around the world in an instant.
Builds loyalty and trust – A useful video that educates an audience will showcase your expertise in your subject area. Your audience will begin to trust your voice and turn to you for advice. Trust goes hand-in-hand with loyalty. These viewers are 80% more likely to convert to purchasing your product, or downloading your app.
YouTube is free – The icing on the cake. This user friendly, search engine friendly and mobile friendly platform is free. Once you have uploaded your video to your channel, it is free to be viewed, shared and loved by the millions of YouTube viewers.
SEO friendly – As I briefly described above, search engines rank video content high in search results. Most high performing websites tend to embed videos into their homepages in order to drive traffic to their website. Videos that appear on websites are most commonly uploaded to YouTube first, and are then embedded into a website using the free code offered by YouTube.
Viral exposure – Videos are the most commonly shared content over the web, driving conversions to your app. Videos that are viewed are 10 times more likely to be shared to a social media page than a written piece of content. This exposure is priceless for any company.