One of the biggest mistakes app makers make when creating an app is that they don’t have a distinct audience in mind for their Android app marketing. When I say distinct audience, I am referring to the detailed breakdown of audience style, age, location, hobbies, social status. You may not consider these things important, as after all your app is for everyone, but when it comes to marketing you need to be focusing upon a small niche audience, or else your message is going to get lost.
Which one is the one for you? Choosing your audience
In any marketing campaign, whether or not it is for apps, businesses, or even the local sweet shop, you need to know your audience. You need to take into account the style of wording you use, the places in which you market, the groups which you join, and so forth. There is no point networking on a mother and baby website if your target audience is teenagers.
To find out who your target audience is, ask the following questions:
1. Which of your friends would use your app? Can you describe their persona to build an audience style?
2. What type of people would use the app? Are you looking at blue collar workers or the local handyman? Maybe college students, or teenage mothers?
3. Justify the reasons why you have chosen the group that you have. Write down at least 10 factors that make this group suitable for your app.
4. Once you feel you have the right audience style, research the websites and groups that they will be active in online. Has your decision stayed the same, or do you now realize this group isn’t really the right audience?
5. Once you are certain you’ve chosen the right group of people to become your marketing focus, it is time to start networking. Get active on their online communities.
The task of finding the appropriate audience should begin BEFORE you publish your app. You want to be fully engaged in the relevant online communities and building connections (friends and networks), because this will build trust in you. If people know you as a person they are more likely to trust you as an app maker.
Now, time to find out who your audience is.