Tomorrow is the day – Google Play is introducing a new content rating system for all apps and games. A new Google Play rating system has been designed to help potential app users download apps that are most relevant to their requirements. If you want to succeed in the mobile app world, then read on…
Google Play ratings system – May 5th 2015
What is the new Google Play rating system?
It is becoming more difficult for app users to distinguish between apps, and too frequently we are seeing apps downloaded and installed, only to be removed moments later. There is only so much information a developer can place in their description to attract an appropriate audience, so to help out, a new ratings system has been developed. The new ratings system has been put in place to help attract an appropriate audience for the app, and to improve app engagement.
One of the first areas to be targeted is advertising within apps. Content must be appropriate to each country’s Internet advertising policies.
Content of all apps is to be evaluated and given a rating calculated on the rules defined by IARC at https://www.globalratings.com/. The International Age Rating Coalition is a worldwide organization, established to tackle ratings within the app world. Information given by the app maker will be evaluated against the new guidelines before being released onto the open market.
Google has made it clear that from May 5th, 2015, any apps that remain unrated will face being blocked for use from many countries around the world. Existing apps must be updated accordingly, or face removal from Google Play. Please remember to go into your GooglePlay developer’s account and update all your existing apps now.
Each territory has different requirements; therefore ratings for apps will differ in various places around the globe. Google has stated that this new system has been introduced to: ” inform consumers about the age appropriateness of your app, block or filter your content in certain territories or to specific users where legally required, and evaluate your app’s eligibility for special developer programs.”
How can I update my existing app?
Google has made it very simple to update your app to fit with the new policy. You should have received an email from Google with a direct link to a questionnaire linked to your Google Play developer console. If you do not have the email, then simply follow the steps here:
Google Play ratings questionnaire online help
If you want your app to succeed, then we suggest that you read the latest requirements thoroughly and rate your app appropriately. Apps that are not updated with the new Google Play ratings system can, and will, be removed from Google Play.