Is your Website Mobile-Friendly and SEO Ready?
When you type in a name in the search on your mobile browser, you hope that your website will be featured within the top spot. Getting to the top page of Google searches now has an added layer. Google has begun to favor mobile-friendly sites over other sites when searches are carried out on a mobile device.
There was a major panic in the tech world when Google released their mobile-friendly algorithm in April 2015. There was an expectation that searches could cause a dramatic shift in sales due to the change in search rankings. However, the impact was not as dramatic as expected. Websites that use mobile-friendly text and easy-to-click links were favored as mobile-friendly.
The reason that the effects may not have been as dramatic as expected is due to the tech world listening, and preparing in advance. Websites were upgraded to perform effectively on mobile. Having your website mobile-friendly is not only important for search rankings, it also gives your users a more positive user experience. Websites that are not mobile-friendly, are not only losing out through decreased search rankings, but are losing visitors due to the inability to surf their sites on mobile.
The effect on your brand not being mobile friendly can be dramatic. A non-mobile-friendly website will cause the overall appearance of your brand to be inferior and unprofessional. Once your brand is labelled as unprofessional, it is very difficult to persuade an audience otherwise. Mobile use has increased tremendously in the past few years, and it is expected that by 2019 mobile will overtake desktop in eCommerce sales.
When creating your app with AppsGeyser, we strongly suggest that you optimize your website for mobile prior to app creation. This will increase your search results and bring more people to your website and your app. To learn more about optimizing your website for mobile click here.