Did you know that for every 100 apps that are created, only 10 of them go on to have some form of success? That figure saddens me greatly because the reason most apps fail are due to the lack of planning. You need to plan your Android app success because success won’t just jump out at you, it is something that must be determined from the outset and planned down to the last detail.
key to free android app success
What is success?
This is not something I can answer, the reason is because the idea of success differs from person to person. The success for one person is not what another may consider success. Let me explain:
Mr Adams has a shop selling animal equipment and Mr Jones is an apprenuer. Mr Adams has 1000 downloads and Mr Jones has 2000 downloads for their apps, so, Mr Jones is more successful right? No. Mr Adams created his app in order to get people to his shop, since he developed his app his sales have risen by 30% making him more money and increasing his clientbase. Mr Jones may have more app downloads, but the users are not sharing the app, the usage ratio is low and he is not getting any revenue from his banner ads. Mr Jones has not reached the goals that he had set for his app.
Plan your path
Once you have decided what the definition of success for your app is, you need to set a plan that will guide you to your success. What marketing tactics do you need to get your app to where it needs to be? Do you need to be sending push notifications, getting a buzz going on your social networks, indulging in traditional marketing, promoting on YouTube or even tweaking your ASO? These are all questions that need to be answered in order to pave out your marketing path to success.