As it gains popularity with users as a messenger app Telegram has become a viable option for businesses too. Telegram channels are fast becoming a popular marketing tool for brands trying to cut through the noise on other channels like Instagram and Facebook. Used strategically, Telegram will become a stalwart tool in your brand messaging suite. Read on for tips on increasing your telegram channel members.
1. Set Up Your Telegram Channel Correctly
There are two basic types of telegram channels – private and public. As a brand, your channel should be public so that it can be shared and discovered by more members. Like any online communications channel, there should be no half measure when it comes to getting set up. Make sure that, before publishing your channel, you add every detail available. This includes a profile picture, a description, and unique link. Your brand profile picture should be the same across all channels. A high res version of your logo is best. Likewise, with the description, keep it on par with your other channels. Lastly, Telegram gives you the option to set up a unique link name. This will look like ‘t.me/username’ and also allow users to search for you using the ‘@username’ option.
2. Use It Strategically
When deciding to use Telegram in your brand marketing efforts, be clear on why and how you will use it. Like any of your channels, you must be clear on your goal. Be it to drive traffic to your shops or websites, increase bookings and sales, or increase brand awareness. Your goal will guide you as you create content and messaging.
3. Be Consistent
If you don’t have one already, set up a campaign calendar and add Telegram into the mix of channels already in play. By knowing in advance what content you will need in the weeks ahead, you are less likely to have lulls where there is no content published for days. Consistent content shows that you are a brand that cares about its customers and members. A brand that has dropped the ball and failed to post for a number of days or weeks is interpreted as a brand in trouble or one that is stretched too thinly.
“It may be only one channel, but it is still extra work. Be sure you have the time and manpower to keep each channel going before taking n a new one.” Advises, Christina Stefan a business writer at Nextcoursework.com and Writemyx.com.
4. Create Engaging Content
Often forgotten by brands under pressure, your messaging is more than what you put out as a brand. Good messaging is a two-way street that encourages customers and members to engage with content. On Telegram, posts that pose a question work well. Such as asking your members to choose their favorite version of your product, ‘which do you like best picture A or picture B?’ or asking for their feedback on your services.
5. Add Value
A brand that talks about itself constantly is not a brand that is keeping its customers at the forefront of its priorities. Audiences now expect brands to be helpful by solving problems for them, not only with a product or service but by sharing lifestyle advice and insights into areas that will help them improve their health, look good, or even excel in their careers.
“A simple way to add value on Telegram, is to have a tip of the week that relates to your area of expertise,” says Anna Lepe a marketer at Britstudent.com and 1Day2write.com. “Alternatively, you could publish monthly interviews”.
6. Tell Them About Telegram
Once you have your Telegram channel set up and your calendar planned out. Start making sure that you talk about Telegram on other channels too. Include a link in your company email signatures, on any printed materials, in your website footer, and on displays at any of your physical sites like offices and stores. To incentivize your audiences to look you up on Telegram, advertise a giveaway for new members. By encouraging customers to follow you on Telegram to win the latest product or get exclusive discount codes you are giving them a reason that benefits them. This reinforces the sentiment that you are a brand that cares and wants to add value.
Vanessa Kearney is a writer and editor at Thesis writing service and Write my personal statement. She is passionate about writing on various topics. She strives to create something unique and always works for success. She also writes for Originwritings.com blog.