Facebook, Facebook, and Facebook. That is what most people choose when considering the social media promotion of their app business. However, there is much more to social media than just Facebook. You need to open your eyes to the wonderful online social world there is now – what we consider a marketer’s dream.
The multitude of social platforms gives businesses a helping hand in getting off the ground and into the public eye. The key to successful online marketing starts and ends with engagement. As an app maker, you have spent quite a bit of time preparing your Android app dream and a few minutes creating the app (thanks to AppsGeyser’s easy-to-use Android app tools). But if you don’t focus on your mobile social media marketing, then all your hard work will go in vain.
A general thumb rule is to invest as much time in marketing your app as you do to bring it to the market. If done effectively, social media marketing will bring your Android app business into the limelight and get you the recognition you deserve.
This form of marketing is not about selling your products in the traditional sense. It is all about getting to know your audience and building strong relationships with them. In this article, we will shed light on how you can use social media to turn your Android app into a successful, thriving business.
Tips to Promote Your App on Social Media
1. Try Different Platforms
Social media is not limited to having a Facebook and Twitter profile. There are many other forms of social media platforms like Instagram, Pinterest, Telegram, YouTube, etc. Each different profile has a different engagement strategy and attracts a diverse audience style. Your business may fit better into some categories than others. Check which platform will attract the right audience style for you and help you increase your brand awareness.
2. Advertise Your Social Media Profiles
Make your social media profiles clear on all your paperwork, websites, apps, blogs, and wherever there is any form of written text. Make it clear that you want people to communicate with you via your social media profiles. Building an audience is like watching a snowball roll down a mountain. It begins slowly and gradually increases speed and size.
3. Spend Time on Generating Engagement
Do not think that you can just create an account, pay one of those companies to search for followers, and then you will succeed. Successful marketers spend time on their social sites, researching which people to follow, posting relevant information to their profile, engaging with their audience and industry professionals, and generating qualified leads.
Over time, these efforts will help your brand get recognized, and people will begin to approach you to know about your product or services. You may have to invest a few months or a year to get real followers and recognition. However, social media has a snowball effect. Once you begin to build an audience, it will start growing drastically.
4. Reach Out to Influencers
Influencer marketing has gained momentum in today’s digitally-driven era. Influencers have a massive following on their social media accounts. Collaborating with them will allow you to present your mobile app to an already engaged and receptive audience. 71% of marketers say that customers gained via influence marketing are of higher quality than other social media marketing techniques. Influencers and micro-influencers know how to activate their followers.
So, create a strategy to promote your app with the help of them but make sure to pay attention to their suggestions because they are very well aware of what can motivate their followers to install your app or purchase your products.
5. Use Appropriate Hashtags
Hashtags have become an effective tool to increase the visibility of brands across the globe via social media. By employing them strategically, you can easily create brand awareness on platforms like Twitter, LinkedIn, Facebook, and Instagram, thus diversifying the expansion of your audience. However, make sure to use hashtags relevant to your app and avoid overstuffing in the captions of your posts.
6. Be Real
Social media marketing is not traditional marketing. Social is exactly what this style of marketing needs to be successful. You need to be active and social to get the most from social media. Don’t be scared to bring your personality in front of the audience and entice people to interact with you. But remember that it is business. Keep your page relevant to your business sector.
Mistakes To Avoid While Promoting Your App on Social Media
1. Sell, Sell, and Sell
No, no, no. Social media is not a platform for you to sell directly. Social media is a place people visit to have fun. So, do not overwhelm and annoy them with your sales pitch. You might be wondering what is the point of social media if you cannot use it to sell to your audience. Social media is all about engagement and building relationships.
When you are building relationships, you are building trust and loyalty. This will convert into sales in an indirect manner. In the marketing industry, this is called disruptive marketing. You are pulling in an audience to love you, trust you, and believe in you. As a result, they will choose you over your competitors.
2. Posting at the Wrong Time
Posting content strategically can help you get the intended results quickly. Always try to schedule your posts during the time when the audience you are striving to reach is active. It may require you to experiment in the beginning.
You can only post randomly during the early stage of your social media promotion to generate metrics. Once you analyze your potential leads are online, you can start posting at the ideal time to get the most of your efforts.
3. Setting the Wrong Expectations for Your App
Under-promise and over-deliver – that’s the strategy you need to follow while marketing your app on social media. If you promote your app as the greatest in the world but don’t have proofs or results to back up your claims, you will end up disappointing your users and propelling them to leave a negative review.
That being said, do not sell yourself short. Explain the benefits of your mobile application and highlight its unique selling points (USPs), but never exaggerate. Thus, your audience will know what exactly your app can bring to the table.
Companies having a strong online presence promote their apps on a minimum of two social media platforms. If you are short on time, then we suggest that you stay active on at least one social site, and for the interim, forget about the others. For this type of marketing to succeed, it is vital for you to be active and engage with your audience. Don’t try to spread yourself too thinly. If you do, then all of your efforts will be swallowed by poor engagement and thus will not bring you the results you require.