The ultimate guide to Android app marketing is not based around online marketing only, but as this is such a huge topic I felt that just one post was not sufficient and therefore split the topic into three sections. The first section we spoke about social marketing, such as using Facebook and Twitter, the second section I focused upon the other online presence that you should have such as having your own website and today I am going to focus upon the more technical side to your online marketing.
Android App Marketing Keys To Success
SEO and content are two very important factors that will determine the success of your online marketing but do you really understand what SEO is and how it works?
SEO – Search Engine Optimzation
How often have you ‘Googled’ a subject? I so often hear people say, ‘one minute, let me Google it.’ How do you think that the search engines pick up the right answers? Well this is from a marketing strategy called Search Engine Optimization.
Search engines pick up certain words, called keywords, that are encrypted into your online campaigns, these words are set within your content and the coding of your website. Images that you put online should have your keywords within them, as well as the description of your website, your meta-tags and even the title of your blog posts.
Everytime you make a social media engagement, you can be boosting your SEO if you strategically use the right keywords that fit with your online plan. If you think about the amount of web presence that you have, over your social media, Facebook, Twitter, Linked in, Google+, YouTube, as well as your website, your blog, your reviews on review sites, your guest posts, you can see how quickly you can build upon your set keywords.
The content that you include in your online presence should be of high level and filled with information that will engage with your audience. Most people will not know of your SEO strategy and will judge you entirely upon what they see in front of them. The quality of your images, the visual layout, the level of language used, this all needs to be suited to your audience type.
If you are aiming for a young audience you may decide that using high level literature is not suitable (I’m not saying that young people aren’t intelligent) the younger audience are more likely to be impressed with style and the language style should follow suit.
I hope that you have enjoyed the small walk through online marketing over the past few posts. Don’t forget that we will be continuing our ultimate guide to android app marketing over the next few weeks.