Yesterday I introduced you to the ultimate guide to Android app marketing and I thank you all for the wonderful response that I received. As promised I will be taking you through the steps stage by stage in the coming days and weeks. Please remember that this guide, although this is the ultimate guide to Android app marketing, it does not have to be followed in the same order as I have collated the information.
Today I am going to take a look at the importance of online marketing and how you can get yourself into a strong position even prior to app launch. Online marketing is a wide topic, it not only covers the social media side of marketing, such as having a strong Facebook Page and active Twitter account, it also covers web presence, including blogging, online reviews and so forth.
Android App Marketing is vital for success – image via geekszine
People just love to talk and to get to know the person that is behind a business, if a business has no personality in today’s market, then your business will fail. Many popular brands have fantastic social media sites, they post links for information but more importantly they interact with their users on a personal level in real time.
Facebook remains the most popular of all social media tools, this is due to the visual content and the ease of use. Many business owners will already have their own Facebook profiles so will feel comfortable in the Facebook sphere, Twitter, is another closer runner. The real-time conversations and the ease to create new contacts via Twitter has helped this social media tool rise to the top.
The importance of using social media as an Android app marketing tool is to help you to get to know your audience and to get to know more about people within the same industry as you. Learn who is an industry influencer and who has content that you can learn from, who will share your content and who will engage with the brand.
In addition to Facebook and Twitter you may also build a presence on Reddit, Pinterest, Instagram or Vine can make sense too.