For anyone to succeed in the mobile app market, they need to understand the industry. The way in which the industry works, and the way in which it is changing, is vital for planning your future as an Android app maker in the competitive mobile app market.
android app monetization
When you are considering making money from an app, you really need to understand your audience. Below are a few facts based on monetization questions that are often asked of us here at the AppsGeyser office.
I want to add in-app purchases for my 1000 users
You will not become rich quick using in-app purchases. The reason for this is that only 2% of users will ever make an in-app purchase.
I want to charge a download fee for my app
With so much competition out there, you will find it difficult to get people to part with their money as a new app maker. Did you know that 3 out of 4 people expect apps to be free.
Why do we suggest that you build a network of apps?
Firstly 90% of app installs generate no revenue whatsoever. Secondly, and more importantly, if you are looking to add some form of monetization other than banner ads, you will only achieve any revenue once you have built a strong loyal audience.
Why is it so difficult to gain revenue?
As we have mentioned before, people do not part with their money quickly, and it takes time to built loyalty. Did you know that 58% of app users delete the app within the first 30 days after download, and this figure increases to a massive 75% by month three.
App revenue comes not only from having your app downloaded, but also from having your app used. Sadly, 26% of new app installations will only be used once, even if they have not been uninstalled.