In the extremely competitive mobile world getting your app noticed is no small feat. There is so many apps out there that it is very easy to get lost in amongst the jumble of apps. In order to get the best download ratios for your app you need to understand the different type of download methods. Today we are going to be talking through the difference between organic and inorganic app downloads
Organic and inorganic app downloads must be planned in advance
There are two main ways for an app maker to get their app downloaded, organically or inorganically. At this point I can hear you shouting at the computer screen, a download is a download who cares how I got it. Actually this is not the case, you need to understand the difference between organic and non-organic app downloads in order to implement the most successful app distribution plan.
Organic app download:
An organic app download is one where a potential user comes to your app through a search for apps using the search mode. The user is usually unaware of your app and is seeking an app using keywords that you have used in your app download page. The user will then look at your download page and decide whether or not your app suits their needs.
Inorganic app download:
An inorganic install is one where the user has come to your app download page for a reason, they may have been recommended your app by a friend or they have seen some form of promotion of your app. Most inorganic downloads occur because there is some form of incentive for the user, it may be to get more knowledge on your business, get a discount code, or to compete with friends on a game, whatever the reason is, they have been brought directly to your app for a reason.
Your job as an app maker is to plan your organic and inorganic app downloads marketing plans. You need to ensure your ASO is in place and your external marketing is planned out.