Marketing has changed so much from the traditional marketing that we once knew. Marketing is not limited to newspapers and tv advertisements, but is now open to a million an one new avenues using technology such as the internet. Videos are one vital part of marketing and one free tool being utilized by many and ignored by others is the use of YouTube.
The most visual marketing tools there is out there for you to utilize is your mobile phone camera and YouTube. These tools work together to produce the most economically effective marketing tool that you have when you start to market your free app. Today we are going to look at how this form of marketing can help your app becoming an Android app success.
Have you ever heard of the saying ‘a picture is worth a thousand words?’ well can you imagine what a video is then worth? It is priceless…
What video style are you going to have?
You need to note down the reason that you are making your video ask yourself the following questions:
1: What do you want the viewer to learn from the video?
2: Is the video going to be a step by step guide?
3: Do you want to highlight a certain feature of your app?
4: Are you going to show the app in progress?
5: Is the video going to be a trailer of your app?
How long should the video be?
All promotional style videos should be short and sweet. You need to be able to grab your audience’s attention in a 45-60 seconds video
Where are you going to publish your video?
Of course we will advocate that all videos be added to your business YouTube channel. YouTube is a source of organic traffic that will increase your audience through searches for certain topics and ideas.
In addition to youTube you should also publish your video on your GooglePlay download page. GooglePlay understands that videos are a great marketing tool and allow you to not only add images and descriptions to your app landing page but also promotional videos.
GooglePlay works in conjunction with YouTube and views that are seen on your app download page will increase your overall video views on YouTube too. In addition searched results and video views will increase your organic ranking within Google.
Time to get your mobile phone camera working and get videoing. Good Luck