It’s the holiday season and the time to have some fun. What is more fun that creating a bunch of fun-filled seasonal apps? One of the questions we are asked often is if creating novelty Android apps is just a waste of time? The answer is no, creating novelty Android apps is not a waste of time. Not everyone will initially agree. I mean, who wants to create novelty apps? After all novelty apps are only used for the short term. However, there are many reasons why novelty apps are a good invention, and why you should be including them as part of your app network.
App makers with multiple apps are more successful
That’s right, app makers that have more apps in their app network are more successful app makers than those that only have a limited number of apps. There are two reasons behind this. The first is that app users that have never used you before will take you more seriously if they see you have many apps, as after all, if you can create so many apps, you must have experience. And the second reason is because app users tend to build trust in an app maker that they have used before, and will download more apps from their network.
1. Novelty apps build audience size – Novelty apps tend to be those that are related to a holiday season or a selective event. These are short term apps that are aimed at increasing your audience size and are not apps that will, in the short-term, earn you money. At certain times of the year people search for fun novelty apps, and this is the time to grab hold of new users
2. Loyalty – Once people have found your fun apps they are more likely to stick around with you because they will have seen your quality. Once people are downloading your short-term novelty apps you can start marketing your long-term apps. Once you have hold of an audience member, it is easier to convert them to a long term user.
3. Financial incentive – Building a range of apps will, as we have explained above, increase your overall income in the long term. You are putting together a range of long and short terms app. Each part of the range fits together like a puzzle to make your app business a successful business.
Time for you to start creating your Christmas and New Year apps. Quick, before the opportunity goes….