AdMob is Google’s Mobile ad network, and a way in which you can advertise your mobile app from within other apps. To break it down, some mobile app creators run ads in their apps. You can choose to advertise in their apps. Using this service to advertise your app is a great way to reach people for whom your app is relevant.
How Do I Know My App is Relevant to the AdMob Users?
AdMob lets you set a lot of criteria for who can see your ad. You can determine that only people with certain types of phones or certain Android builds can see your advertisement. This is a great way to avoid the frustration of people whose phones cannot view your app trying to download it anyway.
When Should I Advertise an Android App with AdMob?
You should advertise with AdMob anytime that you feel that more downloads of your app will bring more cash to your pocket. AdMob isn’t free, but you can control the costs of your campaign very carefully to make sure that each campaign brings in more than it costs. It might require some tweaking in the initial stages, but ultimately, AdMob is a great way to get more exposure for your app.
Why not Use AdWords to Advertise My Android App?
AdWords target people searching the web. While they can be good for app seekers, they don’t target mobile users in the same way that AdMob does. You can use both, but remember that AdMob always targets only people who already hold a compatible phone. With AdWords, you may end up paying for irrelevant impressions and clicks.