The marketing world is changing dramatically due to the social network scene. Traditional marketing is still of great importance, but social marketing is now the must have for all businesses and Facebook is still the main social networking site to be seen on.
Trying to get your business to show up on Google in an organic search has always been a difficult process and is becoming more difficult, today, many companies are finding that it’s easier to become visible through Facebook, through search and recommendations.
SO, why should you have a Facebook page?
- Get likes – If a friend of yours clicks on like, this message is highlighted on friends pages and this could encourage other people to visit your page just because their friend likes you.
- Visibility – A wall post is shown on publicly so they will see the post, unlike an email that can be missed.
- Directness – It is easier for you to connect directly with your customers on an idea or a topic and keep the conversation flowing unlike a blog which is a static page.
- Concise – Posts are generally kept short which people are more likely to read and pay attention to.
- Click Through – Customers that click with you are more likely to click through to your business website or blog
- Hit like – Its more likely that someone will click the like button than remember to subscribe to your website or blog which is psychologically more of a commitment.
- Engagement – Social networking allows you to connect with your users in real time.
- Share – It is easy for your followers to share what you have shared with them to their friends in a simple click.
- Collaboration – You can collaborate with your followers by asking them to provide contentyou’re your Facebook page this creates a loyal and secure audience.
- Knowledge – You are in a position where you can personally get to know your users which will help you share relevant content
Building a Facebook page takes just a few minutes, and gives you a whole new way to communicate with your audience. Just remember that creating it is only the beginning. We’ll be talking more about how to build up and engage a fan base soon.